Burger King has introduced a new Frozen Cotton Candy drink to its menu.
The beverage is now available across the country and features a blend of blue raspberry and cotton candy flavors. Customers can enhance it by opting for a new cold foam cloud topping for an extra fee.
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“Following the hot success of our Frozen Fanta Kickin’ Mango last summer, we’re aiming to chill out this season with our latest Frozen Cotton Candy drink,” commented Pat O’Toole, CMO of Burger King North America. “Our creative cold foam topping is yet another example of how we’re embodying ‘Have It Your Way’, offering customers the choice to enhance their frozen drinks with an extra burst of flavor.”
The brand has also introduced a digital game named Cloud Float exclusively for its reward members within the BK app. In this game, guests can earn points to redeem for crowns, food and drink rewards, as well as limited-edition merchandise.
Burger King has over 19,000 restaurants in over 100 countries worldwide.
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