Brij Hotels, renowned for its distinctive boutique accommodations, has launched its newest luxury property: the BRIJ Atmanya at Bhowali. Nestled amid the picturesque hills of Bhowali, Nainital, Brij Atmanya offers a lavish retreat at an elevation of 5,000 feet above sea level. Situated in the scenic Lake District of Kumaon, the Brij Atmanya is conveniently just a 25-minute drive from Bhimtal, Naukuchiatal, and the famed Naini Lake.
Aligned with BRIJ’s commitment to offering immersive experiences in India’s distinctive locales, while safeguarding the heritage and culture of each destination, BRIJ Atmanya strives to offer a captivating stay in Bhowali. Reflecting Brij Hotels’ fundamental value of curating immersive experiences, Brij Atmanya invites guests to immerse themselves in the rich heritage of the Kumaon region while indulging in unmatched luxury.
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Handcrafted Luxury Reflecting Local Charm
The establishment presents its guests with 12 luxury rooms and suites, meticulously designed to mirror the aesthetics and cultural richness of the Kumaon region. With open terraces, verdant gardens, and spacious decks, it offers an ideal environment for relaxation and cherished moments with family and friends. Enhancing the guest experience is the awe-inspiring 360-degree valley vista, adding an extra layer of delight.
Brij Atmanya also boasts an on-site spa, a multi-recreational area, and long walking trails for guests to relax and rejuvenate. Additionally, an on-site multi-cuisine restaurant with a special focus on local Kumaoni flavors is available for guests to savor local delicacies.
The Launch Event
The inauguration of BRIJ Atmanya was attended by lifestyle, travel, and beauty media, as well as influencers, who had the privilege of being the first to experience the accommodations and activities at the newly unveiled property. The launch event was enriched by the participation of India’s premier beauty and skincare brand, Kama Ayurveda, which offered a rejuvenating yoga session followed by Mukh Abhyanga, a facial yoga activity aimed at fostering inner connection among guests. Additionally, Nicobar, a prominent lifestyle brand, contributed to creating a holistic wellness experience.
Udit Kumar & Anant Kumar, Founders of BRIJ, express their enthusiasm about the property launch, stating, “We are thrilled to introduce Brij Atmanya, the latest jewel in our esteemed portfolio. We have meticulously designed distinctive experiences that honor the vibrant culture of Kumaon, complemented by the region’s enchanting natural beauty. Our dedication lies in tailoring hyperlocal experiences, guaranteeing a truly personalized and unforgettable stay for our guests.”
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