Borosil, a well-known consumer goods company in India, has achieved a remarkable feat with Larah Opalware by Borosil, securing the top spot as India’s leading brand in the opalware category, according to the latest sales report of 2024.
With a significant 37 percent increase in sales, Larah Opalware has surpassed its rivals, making a substantial contribution to Borosil’s overall revenue, which has now reached an impressive INR 942.3 crores.
Shreevar Kheruka, the Managing Director of Borosil Ltd., expressed appreciation for the brand’s success, stating, “We extend heartfelt gratitude to our customers for making Larah by Borosil the number one opalware brand in the country. We are dedicated to delivering the highest quality products, contemporary designs, and exceptional service to our customers.”
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Role of Rebranding: Strategic Pivot in Borosil’s Success
The recent rebranding and repositioning of the brand have played a crucial role in this accomplishment. With a focus on empowering contemporary Indian women who are adept at multitasking and strive for excellence in every aspect of life, this strategic pivot has deeply connected with its target demographic, reinforcing its status as a market leader.
Looking ahead, Borosil aims to sustain its momentum by enriching its product range and broadening its market presence. With a commitment to establishing fresh industry benchmarks, the brand is ready to elevate its position further and cater to the evolving demands of its discerning clientele.
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