Bonn Group’s La Americana Gourmet has introduced a fresh lineup of products tailored to meet shifting consumer demands. Dubbed the “Clean Label” range, these bread and bakery offerings prioritize health and transparency, featuring all-natural ingredients without any preservatives or additives.
Incorporated into the Clean Label collection, the brand has unveiled Whole Wheat Brown Bread and Bran Bread, alongside their complete bakery selection. These bread variants are crafted from whole wheat, devoid of maida, added preservatives, or palm oil. Instead, they utilize cold-pressed sunflower oil and jaggery, eschewing additional additives and emulsifiers.
Speaking about the Clean Label initiative, Amrinder Singh, Director of Bonn Group of Industries, remarked, “Given the growing consciousness regarding health and nutrition, particularly in recent times, individuals are keen on understanding the contents of their daily consumables. There’s a notable increase in consumers scrutinizing ingredient lists and opting for healthier options. At Bonn, we consider it our duty to uphold the trust of our consumers and demonstrate our commitment to their well-being and nutrition. This commitment has led to the introduction of Clean Label Breads.”
Dawinder Pal, Business Head of House of Veda and Group Marketing Head at Bonn Group, further commented, “The introduction of our Clean Label product range fills us with immense pride. Crafting these products has posed challenges, yet our entire team has demonstrated unwavering dedication to providing consumers with a significantly healthier choice.”
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The Clean Label Range: Product Details
The La Americana Gourmet Clean Label range features Whole Wheat Brown Bread, Bran Bread, Multigrain Bread, Garlic Bread, Bran Kulcha, Bran Burger, Bran Pav, and Bran Pizza. Presently, the La Americana Clean Label range is available on the brand’s website and is sold in Punjab, Delhi, NCR, Uttarakhand, and Haryana.
Established in 1985, BONN is a prominent FMCG company with a stronghold in numerous cities across North India, boasting a significant market share. The group specializes in producing a diverse array of food products, encompassing Bread, Biscuits, Cakes, Rusks, and Cookies, which are distributed within India and exported to approximately 55 countries across three continents. With a fully integrated operation, the company maintains a fleet exceeding 500 trucks and possesses an in-house setup dedicated to packaging development.
