Bonn Group of Industries, a leading FMCG manufacturer in India, has launched a lineup of bakery products known as Bonn Millet. These include Millet Bread, Millet Pizza, and Millet Burger, packed with the goodness of Jowar, Bajra, and Ragi. These nutrient-rich superfoods offer essential benefits and are a healthy source of nourishment.
With their brand tagline “Go Healthy With Millets,” Bonn Group of Industries has taken a proactive step to support the International Millets Year and the Indian government’s Millet Mission. Their initiative involves introducing a diverse range of millet-based bread and bakery products, aimed at promoting millets and offering Indians a nutrient-rich diet.
Speaking on the launch, Amrinder Singh, Director, Bonn Group of Industries said, “Our brand’s objective has always been to provide naturally healthy bread and bakery products that have multiple health benefits. The year being declared as International Millet Year by WHO has given brands like us yet another opportunity to introduce something healthy like Millet bread for our consumers that is cholesterol-free, trans-fat-free, a source of protein, is good for digestion, contains high fiber and helps people achieve and maintain a healthy weight, low in GI. The launch gives a fresh perception of the values and character represented by our products. The product has been developed after extensive consumer research and we are confident that it will soon be the preferred choice in its category amongst all healthy snack lovers.”
Dawinder Pal, Marketing Head, Bonn Group said, “The launch of Millet bread and bakery products is in conjunction with Bonn’s Mission Millet initiative. With Mission Millet, we have embarked on a journey to build a culture of millet consumption through an exciting range of product portfolio. The new millet products are an integral step towards that mission. We believe that these millet bakery items will not only satisfy the taste buds of our consumers but also have nutrients.”
Bonn Millet Bread is priced at INR 50 for a 300g pack. Bonn Millets Pizza base comes in a 200g pack, priced at INR 50, while the burger pack weighs 160g and is priced at INR 30. These products will be available in select outlets in Delhi-NCR, Punjab, and Chandigarh.
The bakery industry in India, being a significant segment of the food processing sector, presents vast opportunities for growth, innovation, and job creation, aligning with the brand’s primary objectives.
