Boisson, a non-alcoholic beverage retailer based in the United States, has secured a $5 million bridge investment from Convivialite Ventures, the venture capital division of Pernod Ricard, along with participation from Connect Ventures.
These funds will bolster Boisson’s efforts in expanding both locally and globally, forging new partnerships, and expanding its product offerings. The company aims to establish itself as a pioneering force in its category, serving as a prominent omni-channel platform for both suppliers and customers, as stated by the company.
Furthermore, Boisson has introduced Sheetal Aiyer as the newly appointed CEO of the company.
“Since day one, Boisson’s mission has been to bring elevated non-alcoholic offerings to the masses, and we are excited to use this new investment to continue expanding our store footprint and product assortment,” said Nick Bodkins, founder and president of Boisson. “Further, I am thrilled to pass the CEO baton over to Sheetal at this pivotal time as we continue to lead the category forward and normalise non-alcoholic drinking within our culture.”
Aiyer has a track record of holding key roles, including President, Chief Operating Officer, and General Counsel, across several brands and organizations in the consumer packaged goods sector.
As the Founder and principal of Vik Charles Consulting, Aiyer has played a pivotal role in the growth of several companies, including Cardinal Spirits, Eureka Heights Brewing Company, Sixpoint Brewery, and Marie Veronique skincare, assisting them in their expansion efforts.
Boisson has indicated that this executive transition is taking place during a period of substantial growth, and Sheetal’s extensive executive experience will steer the company through the upcoming expansion phase. Concurrently, Bodkins will retain responsibility for overseeing Boisson’s long-term vision and exploring fresh international business prospects.
“I’m grateful for the opportunity to lead what is already the pre-eminent tastemaker and omni-channel platform for the non-alcoholic space, and believe the opportunities ahead for Boisson are profound,” Aiyer shared. “I’m thankful for Nick’s thought leadership and vision, and look forward to working alongside him and the rest of the team to continue evolving the way the world drinks.”
