BlueTea was founded in 2018 with a mission to bring back ancient Indian Ayurveda-based flower teas to the world. Ayurveda is an ancient system of natural medicine that originated in India over 5000 years ago. It is based on the belief that a balanced mind, body, and spirit are essential for good health and well-being. BlueTea aims to promote these principles by providing teas that are both healthy and convenient for consumers.
The company’s focus on convenience is evident in the way they have packaged and marketed their products. BlueTea is available in easy-to-use sachets that can be brewed in just a few minutes, making it an ideal choice for busy people who want to enjoy a healthy cup of tea without any fuss. The sachets are also perfect for people who are on-the-go, as they can be easily carried in a bag or purse.
One of the unique selling points of BlueTea is that it contains 0 percent caffeine. This makes it an excellent alternative for people who are sensitive to caffeine or who want to avoid it altogether. Unlike green tea, which is made from tea leaves and contains caffeine, BlueTea is made from flowers that do not contain caffeine. This means that it is herbal in its truest form and has a unique taste that is quite different from traditional teas.
Sunil Saha, Co-founder, BlueTea said “It was an enriching experience to be on Shark Tank India. We feel extremely delighted to have had the opportunity to be funded by Shark – Aman Gupta. We envision a bright future for BlueTea where we aim to revolutionize tea-consumption habits worldwide. BlueTea is envisioned to bring back the lost thousand years of glory – the ancient ayurvedic flower teas to your doorstep,”
Nitesh Singh, Co-founder, BlueTea, said, “BlueTea is a tea brand which is providing convenience to the consumers as they enjoy flower teas; teas which are truly herbal in their essence. Shark Tank was a great opportunity for the brand and we will ensure to leverage the plethora of opportunities that it has opened for us. We are hopeful to make a 5X turnover in FY 2023 and there will be no stopping going forward.”
BlueTea aims to revolutionize the tea-consumption habits of people worldwide by promoting the health benefits of its herbal teas. The company hopes to establish itself as a specialty tea by creating a new category of herbal teas that are both healthy and delicious. BlueTea’s goal is to surpass the popularity of green tea, which is often associated with slimming but has a bitter taste and is known for its ineffective slimming results.
The company gained recognition by appearing on Shark Tank India, where it secured a INR 7.5 million investment from Shark Aman Gupta, Co-Founder-CMO of boAt. The brand faced criticism from Anupam Mittal, Founder, and CEO of Shaadi.com – People Group, but was ultimately able to secure a deal with Aman Gupta. The initial ask was for Rs 75 lakh for 1 percent equity, valuing the company at Rs 75 crore. Aman Gupta offered Rs 15 lakh for 5 percent equity and 60 lakhs debt at 12 percent interest. The pitchers countered with Rs 50 lakh for 2 percent equity and 25 lakhs debt at 12 percent interest. The brand was able to successfully finalize a deal with Aman at Rs 50 lakh for 3 percent equity and Rs 25 lakh debt at 12 percent interest.
BlueTea has expanded globally and currently supplies and distributes its teas to 12 countries, including the USA, UK, Canada, Germany, Australia, and France. In just three years, the company has experienced massive growth, with an initial turnover of Rs 25 lakh in 2018 and closing with a turnover of Rs 10 crore in FY 2022. The brand aims to achieve a turnover of Rs 25 crore this year, with the majority of its sales coming from the USA and India.
