Bisleri International, the renowned packaged drinking water company, has appointed Aditya Roy Kapur as the new brand ambassador for Bisleri Limonata.
With his cool and refreshing persona, Kapur perfectly embodies the essence of the brand. He boasts a strong fan base, particularly among Gen Z, making his partnership with Limonata pivotal in enhancing the brand’s image and resonance within this crucial demographic.
‘Double The Chill’ Campaign: Highlighting Limonata’s Unique Flavor
Additionally, the brand has launched a fresh campaign named ‘Double The Chill’, aiming to spotlight the distinctive product experience. This initiative seeks to establish Limonata’s unique flavor blend, distinguishing it from other beverages in the market segment. With its refreshing combination of lime and mint, Limonata stands out as a refreshing choice.
The ‘Double The Chill’ campaign for Bisleri Limonata was conceived and executed by Bisleri’s in-house creative team. Showcasing their remarkable creativity and profound brand insight, the team crafted a compelling narrative that strikes a chord with Gen Z. The strategic partnership with Kapur was orchestrated by Wavemaker and Group M ESP.
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Tushar Malhotra, the Sales and Marketing Director at Bisleri International, expressed, “Bisleri Limonata distinguishes itself among lemon beverages with its unique blend of lime and mint, captivating millions of consumers. Aditya Roy Kapur aligns perfectly with our brand ethos, embodying effortless charm and coolness. Through this campaign, we aim to deepen our connection with Gen Z consumers and fuel further demand for Limonata.”
Kapur expressed, “Embarking on this exhilarating journey is truly exciting for me. Limonata’s refreshing taste and vibrant spirit resonate deeply with my own perspective. Being involved in the campaign was an absolute pleasure due to its relaxed and enjoyable vibe, sure to delight consumers. Moreover, I am thrilled to collaborate and become a part of the Bisleri family.”
The comprehensive campaign launch will be showcased across multiple platforms, spanning television, digital media, out-of-home advertising, delivery vehicles, trade marketing, OTT platforms, and beyond.
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