Bira 91, a rapidly expanding global beer brand, has teamed up with NAO Spirits, the pioneers of the Indian craft gin scene known for their London Dry Gin called Greater Than. Together, they are introducing a special edition beer named “Greater IPA,” inspired by the flavors of gin.
Drawing its inspiration from the enchanting realm of gin botanicals, the Greater IPA incorporates Macedonian Juniper, a vital component in Greater Than’s London Dry gin, to infuse the IPA with a robust and spicy essence. Unlike the typical fruity hops often encountered in IPAs, the hops used in this brew possess a piney quality that harmonizes beautifully with the distinct juniper flavor, resulting in a harmonious blend of piney and spicy undertones.
Starting September 14, 2023, the Greater IPA will be exclusively offered at Bira 91 Taprooms located in Gurugram’s DLF Cyberhub and Bengaluru’s Koramangala, while supplies last.
Commenting on the launch, Ankur Jain, Founder and CEO, Bira 91 said, “We are thrilled to unveil Greater IPA, a Limited Release gin-inspired beer created in collaboration with Greater Than Gin, a crowd-favorite and one of the fastest growing brands in the country. This collaboration reaffirms our commitment to innovation, bringing together two exceptional brands to offer a distinctive and remarkable consumer experience.”
In honor of the launch, Bira 91 and Greater Than will introduce a special cocktail menu and host guided tastings by their brewers. You can exclusively savor the Greater IPA beginning on September 14, 2023, at Bira 91’s Taproom locations in Cyberhub, Gurugram, and Koramangala, Bengaluru.
“We’re absolutely delighted about this collaboration with the passionate lot of brewers at Bira 91, the trailblazers behind India’s craft beer revolution. As the first Craft Gin in India, Greater Than has naturally taken a lot of heart from Bira 91’s success in the country and it made absolute sense to bring our two brands together for something fun,” added Anand Virmani, Co-Founder & CEO, NAO Spirits and Beverages Pvt Ltd.
