Bira 91, the renowned Indian premium beer company, recently revealed its partnership with Accenture with a shared goal of fostering growth, enhancing business agility, and expediting innovation through an enterprise reinvention program.
As part of its transformation strategy, Accenture is collaborating with Bira 91 to design and deploy a digital core that revolves around data, artificial intelligence, and machine learning. This ambitious initiative will be implemented through SAP S/4HANA, allowing Bira 91 to completely reinvent its enterprise by seamlessly integrating various technology platforms.
Central to this transformative endeavor is the adoption of cloud technology, which promises to revolutionize how data is accessed and utilized within the organization. By increasing data visibility and accessibility across the company, this sophisticated technology platform will empower Bira 91’s decision-makers and pave the way for heightened productivity.
Speaking on the collaboration, Ankur Jain, CEO and Founder of Bira 91 said, “The collaboration with Accenture is yet another step towards catalysing Bira 91’s digital transformation journey. We believe that going digital will play a critical role in driving efficiency, achieving business growth and fulfilling our mission to bring flavorful beers to consumers worldwide at speed and scale.”
Furthermore, in an effort to streamline operations and unlock the full potential of enterprise data, Accenture has been enlisted to assist in the redesign of Bira 91’s master data management (MDM) system. The goal is to create a unified and integrated data model that spans across all business processes and applications, ensuring the establishment of one trusted version of the truth.
By integrating Bira 91’s data lake with SAP S/4HANA®, the beer company will gain access to intelligent search and analytics capabilities. This integration will enable Bira 91 to extract valuable insights from its data, thereby maximizing the value derived from its information resources.
Moreover, the implementation of the new platform is expected to revolutionize business processes within the company. Through operational streamlining and increased automation, Bira 91 aims to enhance its efficiency significantly. Additionally, the platform’s ability to optimize asset utilization and improve cash flows will further contribute to the company’s overall growth and success.
“In the current environment of market volatility and supply chain disruptions, responding to ever-changing consumer needs fast is critical to business resilience. By using a robust data-driven technology platform, Bira 91 will have the insights needed to inform core business decision-making and be better positioned to achieve its ambitious expansion targets,” Manish Gupta, Managing Director and lead for Accenture’s Products group in India added.
