BigBasket, the leading e-grocery platform, has partnered with Chef and entrepreneur Sanjeev Kapoor to launch a frozen foods brand named Precia.
“Our partnership with Chef Sanjeev Kapoor marks a decisive leap forward in meeting evolving consumer needs and tapping into new market opportunities,” said Hari Menon, Co-Founder of BigBasket.
Precia will cover three product categories, offering frozen vegetables such as green peas and mixed vegetables, frozen snacks like momos and french fries, and frozen sweets including gajar ka halwa and purani dilli rabdi.
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“Our goal of INR 100 crore in online sales by 2026 underscores our belief in Precia’s potential and our commitment to continuous growth,” Menon added.
The company stated that Precia utilizes individual quick freezing technology to rapidly freeze items at ultra-low temperatures, effectively maintaining their separation and preserving the natural texture, color, and flavor of each individual piece of food.
“With BigBasket’s extensive reach and my culinary vision, we aim to make Precia a household name, providing families across India with delicious, hassle-free meal solutions,” Kapoor said.
Furthermore, Precia emphasized its direct engagement with farmers for vegetable procurement, guaranteeing fair compensation through a same-day pay policy.
