Big Basket, the online grocery platform, has collaborated with Tanishq and MMTC-PAMP for Akshaya Tritiya festivities.
As part of the collaboration, gold and silver coins and bars will be swiftly delivered within 10 minutes via the Big Basket Now platform in celebration of Akshaya Tritiya.
Seshu Kumar Tirumala, Chief Buying and Merchandising Officer at Big Basket, remarked, “Through our partnership with Tanishq, renowned for its quality and craftsmanship in the jewelry sector, we aim to offer our customers the opportunity to commemorate Akshaya Tritiya with the finest gold coins, symbolizing prosperity and elegance.”
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He further noted that the collaboration with MMTC-PAMP provides customers with top-tier silver coins.
Big Basket, a Tata Enterprise, provides fresh fruits, vegetables, pulses, and various other groceries. The brand operates across over 400 cities in India, catering to approximately 15 million customer orders per month.
MMTC-PAMP is a collaboration between Switzerland’s PAMP SA and MMTC Ltd, a Government of India enterprise. Established in 2008, it operates a state-of-the-art precious metals processing facility, as stated on the company’s LinkedIn page.
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