Multi-category quick service restaurant (QSR) chain, Wow! Momo, has recently made its grand entrance into Bhopal, Madhya Pradesh. Sagar Daryani, the Co-Founder and CEO of Wow! Momo Foods Pvt. Ltd., took to social media to share this exciting news with the world. The city of Bhopal can now revel in the delight of not one, but two new outlets: Wow! Momo and Wow China. With this expansion, Wow! Momo continues to showcase its diverse culinary offerings, providing the people of Bhopal with a delightful fusion of flavors from both brands.
“Wow! Momo and #WowChina enters into #Bhopal and opens @ DB Mall, food court. This is our 30th city with over 600 outlets in India across the 3 verticals of #WowMomo, #WowChina & #WowChicken. #ThankYou for all your #love & #support,” Daryani wrote on LinkedIn while sharing photos of the new stores.
Daryani was also a marquee speaker at the Images Group’s PRC 2023 held in Mumbai.
According to Murali Krishnan, the Co-Founder and Chief Marketing Officer at Wow! Momo Foods Pvt. Ltd., the newly opened Wow! Momo and Wow! China stores in DB City Mall, Bhopal, have a total area of 500 sq. ft each.
“Bhopal is filled with great foodies. The crowd is ready to experiment, look at newer innovation and great brand loyalty in such a city. To win the heart of India, there’s no better city than actually the heart city of India,” said Krishnan.
Giving an idea about the brand’s expansion plan in the city, Krishnan said, “Bhopal is a very critical market and like we are expanding in Indore—we have launched eight outlets in less than six months; our Bhopal expansion will also be rapid.”
Announcing the launch of its first Wow! Eats store in Chennai, the brand revealed in a March 2023 release that Wow! Momo, which was established in August 2008, has expanded to encompass over 600 outlets across 30 cities. The quick-service restaurant (QSR) chain anticipates a significant increase in revenue, with a projected topline of over INR 450 crore for the current financial year, nearly double the INR 220 crore recorded in the previous fiscal year.
According to the release, the brand has further outlined its expansion plans by announcing its intention to open more than 250 Wow! Momo outlets during the financial year 2024.
