Minifeel, a Mumbai-based startup operating in the retail industry, has triumphantly secured INR 3 crore in a pre-seed funding round, with 100X.VC leading the way as the inaugural institutional investor. After an impressive pitch day hosted by 100X.VC, an esteemed group of angel investors, which includes prominent figures like Vijay Jain (Founder of ORRA Jewellery), Ajay Mokariya, and Ganesh Iyer (MD and Joint MD of Shree Maruti), Yash Kotak (Founder of Jumper.ai), Niraj Chhajer (Partner at Pransh Capital), and Bhanushali Angel Investor Network, also expressed their confidence in the company by investing in it.
Minifeel excels in providing high-end beauty products, including serums, cleansers, and makeup, available in mini or trial packs at exceptionally affordable rates, approximately 1/4th of the regular price. This ingenious strategy enables customers to experiment with a wide range of products without straining their budgets. Not only does Minifeel cater to budget-conscious consumers, but it also serves as an efficient marketing channel for brands seeking to increase awareness among their target audience without incurring extra expenses. Consequently, Minifeel has become a scalable brand marketing platform, benefiting both customers and beauty brands alike.
Having secured fresh capital, Minifeel has set its sights on elevating its technology to provide a more personalized consumer experience. This will be achieved by offering tailored product recommendations that best suit each individual’s preferences and needs. Moreover, the company intends to forge partnerships with additional premium beauty brands to expand its selection of trial products. This strategic endeavor aligns perfectly with Minifeel’s overarching vision of becoming India’s leading platform for discovering cutting-edge and innovative beauty products.
Sagar Mithiya, Founder of Minifeel, said, “The beauty and personal care sector is one of India’s fastest-growing market segments. The industry is witnessing a boom from the rapid growth of direct-to-consumer companies in online retail. It’s an excellent time for Minifeel to work with new-age beauty brands to connect them with the right consumers and make them aware of innovative and exciting new products.”
“As the beauty industry thrives, Minifeel is trying to carve its own path and establish a distinct identity. With its steadfast vision to lead the industry by being customers’ preferred go-to for trying new products, we are delighted to be the first institutional investors in Minifeel. The depth of the target market is enormous and is growing further. Therefore, we are optimistic that Minifeel is poised for rapid growth and success,” Ninad Karpe, Founder, and Partner, 100X.VC.
Vijay Jain, Advisor and Investor of Minifeel (former CEO Ritu Kumar, Founder, and Ex CEO Orra), said, “Minifeel fills a huge gap in the market, benefiting both brands and consumers. Focused on personal care, it allows brands to reach a larger audience and enables consumers to try out products in smaller or mini sizes at 1/4th the cost. It focuses on paying customers rather than giving away the products for free. The business is based on a huge gap in the market and is scaling rapidly with a focus on commercials.”
Minifeel’s approach creates a win-win situation for both beauty brands and consumers, presenting a cost-effective platform for customers to explore a diverse array of cosmetic products while simultaneously acting as an innovative customer acquisition tool for beauty brands. The company is committed to establishing its unique identity and taking the lead in the industry by catering to customers’ desires for discovering new and thrilling products.
