Barista Coffee, the renowned coffee chain headquartered in New Delhi, has set an ambitious target of reaching 500 stores within the next two years. With an investment of $6-8 million, the company plans to expand its company-owned and company-operated (COCO) outlets over the course of 2-3 years.
Barista Coffee has been steadily expanding its presence and recently celebrated the opening of its 350th outlet in Udaipur, Rajasthan. The brand now has a strong presence in over 100 cities across the globe, showcasing its growing popularity among coffee lovers.
Rajat Agrawal, CEO, said, “At Barista, we are expanding our footprint across the country in a strategic manner and the objective is to connect with the larger community and be accessible for our consumers at multiple touch points.”
“At Barista, we are expanding our footprint across the country in a strategic manner and the objective is to connect with the larger community and be accessible for our consumers at multiple touch points.”
“Over the past few years we have expanded well in tourist destinations and Udaipur is the latest entrant to the list. We are excited to be brewing in Udaipur and look to serve both domestic and international consumers at this store.”
Apart from its traditional cafe portfolio, Barista Coffee has also ventured into casual dining formats through its Barista Diner concept, further diversifying its offerings. However, the brand has even more ambitious plans on the horizon, as it focuses on new business verticals and technology infrastructure to stay ahead in the competitive coffee market.
The brand’s commitment to innovation and growth is evident in its strategic expansion plans, and Barista Coffee is determined to establish itself as a leader in the industry. The company’s vision for the future includes not just expanding its physical store count but also exploring new business verticals and leveraging technology to enhance its customer experience.
With its continued expansion and investments in innovation, Barista Coffee is poised for an exciting journey ahead. The brand’s passion for coffee excellence and commitment to customer satisfaction has helped it become a beloved coffee destination for millions of coffee enthusiasts around the world.
As Barista Coffee sets its sights on reaching 500 stores and beyond, coffee lovers can eagerly anticipate more delicious cups of coffee, innovative offerings, and a seamless customer experience from this iconic brand.
