Bahri Hospitality and Cuisines Pvt Ltd, a subsidiary of the Bahri Group, is planning to open 30 Délifrance outlets in India over the next five years, according to Hemant Bahri, the founder and Managing Director of Bahri Group.
The group is set to launch three store models in India, including an express model covering 450-500 sq.ft, a coffee and bakery model spanning 600-1,000 sq.ft, and a bistro model ranging from 1,200-1,500 sq.ft.
Talking about the CAPEX involved in each format, Bahri said, “The CAPEX involved in opening express store stands at INR 40-50 lakh, cafe and bakery will cost us INR 80-95 lakh, and the bistro format can be opened in INR 1.10-1.40 crore. We expect these outlets to reach the break-even point in the 15-18 months of operations.”
By the end of next year, the group plans to open a minimum of 5 stores in Delhi/NCR, with one already operational in the cafe and bakery format in Defence Colony.
“Out of 30 outlets, we plan to open 10-12 outlets in Delhi/NCR. Apart from this, we will be opening outlets in cities like Hyderabad, Bengaluru, Goa, Kolkata, and Punjab. We will be investing approx INR 20-30 crore to open 60 per cent of these outlets and the remaining 40 per cent outlets will be run by sub-franchise partners,” he stated.
To meet the online demand, the brand has partnered with Zomato and will also introduce its own delivery fleet for product distribution.
“We are confident that we can open one more outlet this fiscal and we expect 30-35 per cent of our revenue will be contributed by online,” he said.
In addition to this, Bahri Hospitality and Cuisines Pvt Ltd, holding the master franchise rights of Délifrance, a century-old French bakery, has committed an investment of Rs 9.5 crore for the establishment of a production unit in Delhi, spanning across an area of 8,000 sq.ft.
“We will expand the production facility in a phased manner and it can cater to pan-India supply. As of now, the first phase can cater to 30 to 35 outlets per day. We also have sub-franchise rights, however, initially we will be opening stores on our own,” he asserted.
Délifrance currently distributes its products to over 100 countries, with production units strategically located worldwide.
