In a bid to amplify business growth in the region, Bacardi India Private Limited has elevated Sameeksha Uniyal to the position of regional head of brand for AMEA (Asia, Middle East & Africa).
Having shaped the success of Bacardi India’s rum portfolio since 2016, Uniyal formerly held the position of Brand Lead for BACARDÍ in India, driving growth for associated brands within the country. Over her seven-year tenure, she has spearheaded numerous significant marketing endeavors, including overseeing the recent launch of BACARDÍ’s It’s A Mood campaign in India. In her new capacity, she will oversee marketing and business operations for BACARDÍ’s rum brands across the wider AMEA region.
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Commenting on her new position, Uniyal remarked, “Throughout my career, my tenure at Bacardi has been fueled by passion and the drive to innovate; I am thrilled to be part of the collaborative effort to enhance the Bacardi brand portfolio throughout the AMEA region. This marks the start of an exhilarating new chapter, and I am eager to apply my expertise in working with our outstanding teams to cultivate deeper consumer connections and enthusiasm for our brands across a spectrum of cultures and markets.”
Stepping into Uniyal’s shoes, Ashish Jha will assume leadership of the BACARDI rum portfolio in India, advancing from his former role as senior brand manager for BACARDI rums and BREEZER.
Bacardi Limited, the world’s largest privately owned international spirits company, manufactures and distributes globally acclaimed spirits and wines. Established over 162 years ago in Santiago de Cuba, the family-run Bacardi Limited now boasts around 9,000 employees worldwide, runs production facilities in 10 nations, and markets its brands in over 160 countries. Bacardi Limited encompasses the Bacardi group of companies, which includes Bacardi International Limited.
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