Apis India, one of the leading players in the organized honey trade market of India, has recently announced the launch of its new Peanut Butter range in a bid to strengthen its healthy product portfolio. The company is committed to catering to the needs of health-conscious consumers, who are increasingly looking for healthier and nutritious options for their daily diet. The new product range is an effort by the company to meet this growing demand and expand its product offerings.
Peanut butter is widely popular among consumers for its delicious taste, rich in protein and fiber content, and natural yet healthy ingredients. Apis peanut butter is made with natural ingredients and does not contain any trans fats. Additionally, it is gluten-free and a rich source of antioxidants. The peanut butter can be used as a quick bread spread, mixed into smoothies, poured over pancakes, or enjoyed directly off the spoon.
Speaking on the launch, Mr. Amit Anand, Managing Director of Apis India Ltd, said that the company aims to expand its portfolio and reach out to every segment of consumers. Peanut butter consumption has been gradually picking up as it is an excellent source of protein intake in a convenient format. The company’s new product range will provide a nutritious and delicious food option for health-conscious consumers who want to incorporate more protein and fiber in their diet.
The Apis Peanut Butter range is available in two variants, Creamy and Crunchy, and is a good source of vitamins E, B3, and B6. The Creamy variant is high in protein, fiber, and vitamins, making it a perfect snack for individuals who want to improve their health and maintain their daily nutrient intake. The Crunchy variant, on the other hand, is a satisfying and filling meal that provides long-term health benefits with its protein and dietary fiber content.
The products come in 340g jars and are priced at INR 150 and INR 160 for Creamy and Crunchy, respectively. The company’s Peanut Butter products are available across all e-commerce platforms, modern stores, and retail outlets, making them accessible to a broad range of consumers.
The launch of the new product range is a significant step forward in Apis India’s efforts to expand its product portfolio. Currently, the brand is among the leading FMCG companies in India, offering a wide range of healthy products such as honey, dates, cornflakes, choco flakes, green tea, saffron, and vermicelli. The new Peanut Butter range is a testament to the company’s commitment to providing nutritious and healthy food options to consumers.
