Blue Tribe Foods, the visionary plant-based meat label endorsed and invested in by Bollywood icon Anushka Sharma and cricket legend Virat Kohli, has reached a significant milestone in its journey towards a sustainable future. In collaboration with The Disposal Company (TDC), Blue Tribe Foods has achieved both plastic and carbon neutrality, solidifying its commitment to environmental responsibility.
Furthermore, the brand’s unwavering commitment to sustainability has earned it the esteemed Sustainability Seal in recognition of its innovative products.
Established by Sandeep Singh and Nikki Arora Singh, Blue Tribe Foods has pioneered the plant-based meat industry, presenting a delightful array of alternatives crafted from peas, soybeans, lentils, grains, and various vegetarian components. Their offerings have impressed not only palates but also made a substantial contribution to a more environmentally friendly planet.
The support and backing from Anushka Sharma and Virat Kohli propelled Blue Tribe Foods into the limelight, magnifying its mission to transform meat consumption habits in India. Serving as proponents of plant-based diets, the celebrity duo’s endorsement of Blue Tribe Foods stood as a testament to their values, emphasizing compassion for animals and a commitment to environmental sustainability.
As per the Plastic Waste Statistics report, a substantial amount of plastic packaging, totaling 2.26 million tonnes, has been addressed through Extended Producer Responsibility (EPR) for the year 2022-23. In this era of pollution, companies like Blue Tribe Foods play a crucial role in positively impacting the environment and improving the lives of thousands.
In an innovative collaboration, Blue Tribe Foods partnered with The Disposal Company (TDC), under the leadership of Ms. Bhagyashree, a distinguished authority in plastic waste management. This strategic alliance not only allowed Blue Tribe Foods to effectively neutralize its plastic impact but also marked substantial progress in reducing the carbon emissions linked to its operations.
Sohil Wazir, Chief Commercial Officer, Blue Tribe Foods, said, “In partnership with the disposal company, we’re dedicated to upholding our commitment to environmental responsibility. Their invaluable assistance in neutralizing our plastic waste aligns seamlessly with our brand’s core ethos. Together, we conscientiously pave the path towards a more sustainable future, ensuring that every bit of plastic waste is properly managed. In this formal collaboration, we remain steadfast in our mission to nurture a greener planet, as we endeavor to create a better world for all.”
Bhagyashree Bhansali, Founder of The Disposal Company, said, “The Sustainability Seal awarded by TDC to Blue Tribe Foods signifies the brand’s dedication to rigorous environmental standards, social responsibility, and ethical business practices. This coveted seal is a testament to the brand’s unwavering commitment to producing innovative, eco-friendly, and delicious plant-based meat products.”
Blue Tribe Foods has not only earned acclaim from environmentally-aware consumers but has also emerged as a motivating influence for other brands, urging them to place sustainability at the forefront and actively participate in building a more eco-conscious society.
TDC provides solutions that empower brands to achieve plastic neutrality and make a meaningful contribution to a cleaner environment. With its rigorous standards and a trusted track record, TDC is the preferred partner for more than 60 global brands.
