ANSA McAL, a Caribbean conglomerate, is set to launch its renowned Carib beer brand in India next year.
The Trinidad and Tobago-based company is collaborating with local distiller Globus Spirits for a venture in India.
Globus ANSA, a new venture, is set to produce Carib within the country. ANSA McAL said it is planning to introduce Carib in India in January.
According to a company representative, “trial brewing will commence in July/August.” “Three trial runs will be conducted by our quality team while collaborating with Globus to choose an appropriate brewery. If all goes well, we plan to introduce Carib in India by January 2025.”
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Globus Spirits’ business encompasses a range of products, including sanitizer, CO2, bioethanol, and consumer spirits brands.
The company operates three consumer spirits distilleries located in Rajasthan, West Bengal, and Haryana.
ANSA McAL announced that Carib will first be available for purchase in the state of Uttar Pradesh.
“We are enthusiastic about the growth potential in the country. Over the past few years, we have been closely studying the Indian market, gaining insights into its key players and brands,” stated the spokesperson.
In a separate statement upon announcing the venture, ANSA McAL CEO Anthony Sabaga III expressed confidence, stating, “We believe our partnership will enable us to meet the increasing demand for premium beverages by enticing consumers with our unique products.”
In a filing with the stock exchange, the publicly listed Globus Spirits stated that the “primary goal” of the “jointly owned venture” is to produce and distribute beer in India, with an “initial emphasis” on Carib.
The spokesperson from ANSA McAL suggested that the companies aim to develop a variety of brands for sale in India.
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“Our first priority is to introduce Carib beer. Nevertheless, we are lucky to have a wide variety of products that we think will appeal to the Indian market,” the spokesman said.
“Our primary focus will be on the Carib brand.” However, we are still open to exploring more third-party brands in the future,” they stated.
ANSA McAL’s Carib enterprise operates four breweries: one in Trinidad and Tobago, another in Grenada, a third in St. Kitts and Nevis, and a fourth in the US. The company distributes beers and RTDs in over 30 countries.
During the initial nine months of Globus Spirits’ fiscal year 2024, it recorded revenue of INR 18.2 billion ($218.3 million), with one-third originating from its consumer business.
Despite a 2% decline in volumes, the revenue generated by Globus Spirits’ consumer business increased by 6% during the nine-month period.
The company, renowned for brands such as Governors’ Reserve whisky and Snoski vodka, estimated its consumer sales to be 11 million cases. Additionally, its bulk alcohol sales were estimated to be around 160 million liters.
Globus Spirits also operates an RTD division named Bored Beverages, established in 2020, featuring brands like Not Out.
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