Anand Sweets, renowned as South India’s ultimate destination for delectable Mithai, unveiled its latest gem at Kempegowda International Airport Terminal 2 on September 12, 2023. Boasting a legacy of 34 years in crafting sweet, memorable moments, this new establishment offers an array of exciting offerings to international travelers. Among its unique features is the pioneering Artisanal Mithai Bar, an extensive collection of regional Mithai gifts adorned with augmented reality packaging, a tempting assortment of indulgences from across India, a live Mysore Pak Station, and an array of other enticing attractions.
Beyond its culinary offerings, this store seamlessly weaves together elements of art, culture, and technology that represent India on a global stage. It effortlessly integrates sustainability into its design philosophy, harmonizing with the airport’s commitment to eco-friendly practices.
Spanning across 550 square feet, the new outlet offers a captivating fusion of sensory shopping experiences and delectable encounters. What truly distinguishes this store from all other Anand Sweets establishments is the introduction of the Artisanal Mithai Bar, an innovative concept designed to deliver a personalized shopping journey. Visitors have the privilege of handpicking their favorite Mithai, choosing bespoke gift wrapping, and even including a personalized gift message, creating a truly unique and tailored experience. Among the array of contemporary Mithai options, travelers will find indulgences such as Hazelnut Nutella Melange, Almond Butterscotch Rocher, Hazelnut Coin, and Baked Almond Coconut.
Moreover, the store features a captivating live Mysore Pak station, promising travelers both a visual spectacle and an enticing culinary experience. Here, they can savor the delightful Karnataka delicacy, Mysore Pak, expertly prepared right before their eyes, adding an element of authenticity and flavor to their airport visit.
Delving into India’s rich cultural narratives and culinary delights, the new store is set to showcase an exquisite array of Mithai boxes and hampers, redefining the art of gifting for your loved ones. Choose from an enticing selection, such as the Karnataka Hamper, a curated ensemble featuring treats like Mysore Pak, Dharwad Peda, Pepper Cashews, and a unique Hampi artifact. Alternatively, opt for the distinctive Channapatna Mithai Box, which not only includes cherished handcrafted wooden toys but also a medley of Mithai selections from Mysore.
Furthermore, a diverse range of Mithai Boxes representing various regions, including Andhra Pradesh, Tamil Nadu, Kerala, Karnataka, and others, will be available. Each of these boxes will showcase packaging designs inspired by the distinctive motifs and aesthetics of their respective states and regions. As a special nod to the International Year of the Millet, a unique Mithai box will be offered, featuring delectable sweets expertly crafted using this nutritional superfood.
The most enchanting facet of offering these Mithai boxes as gifts is the integration of augmented reality directly into the packaging. Through the use of a smartphone or tablet, recipients can transcend cultural boundaries as they scan the packaging, unveiling entirely new dimensions of the design. This augmented reality experience will be an exclusive feature, accessible solely for the Channapatna Mithai Box and the Flavours of India Box.
The interior design masterfully melds traditional Karnataka craftsmanship with a contemporary aesthetic. It seamlessly incorporates elements from the captivating monochrome beauty of Bidri art, the intricate geometric clay patterns of Chittara, to the vibrant and contrasting wooden displays inspired by the Mysore Inlay technique. This amalgamation creates an ambiance that invites visitors on a captivating cultural voyage. A particularly noteworthy feature is the incorporation of cutouts that breathe life into the ancient art of shadow puppetry, a time-honored storytelling tradition that promises to enchant and captivate travelers. Sustainability takes center stage, with eco-conscious and recycled materials being conscientiously employed in the construction of the store.
“At Anand Sweets, our new store at Kempegowda International Airport Terminal 2 isn’t just a Mithai destination – it’s a convergence of technology, art, culture and sustainability. We’re thrilled to showcase India’s essence on a global canvas, perfectly in tune with T2’s design philosophy. This isn’t just a store; it’s an invitation to a journey that bridges cultures, celebrates flavours, and embraces innovation. The new store would allow travellers to experience the heart of India in a whole new way where one can take home a memorable experience of the taste of royal India,” said Arvind Dadu, Managing Director at Anand Sweets & Savouries.
