Amul, a leading milk company, has categorically denied the authenticity of a video circulating on social media, which alleges the presence of fungus in certain packs of Amul Lassi. In the viral video, the creator claims to have discovered fungus in Amul Lassi packs that were still well within their expiration date. However, Amul has refuted these assertions, labeling the video as unequivocally “fake” and asserting that it is misleading and inaccurate.
Amul has stated that the video has been utilized to generate misinformation and needlessly propagate fear and apprehension among consumers.
“We notice in the video that the packs are damaged from the straw hole area. It can also be seen in the video that liquid is leaking from this hole. The fungus development in these packs are due to this hole which the maker of the video is most probably aware of,” Amul said in tweet.
“This is for your kind information that a fake message is being forwarded on Whatsapp and Social Media platforms regarding inferior quality of Amul Lassi. The creator of the video has not contacted us for clarification, nor the location has been disclosed,” the Gujarat-headquartered company said in a tweet.
“We wish to assure you that Amul Lassi is made at our state-of-the-art dairies and undergo strict quality checks for product quality and integrity of packaging. As standard practice, we mention on all our packs the following declaration for the safety of our customers, “DO NOT BUY PUFFED/LEAKY PACK,” the national milk cooperative said.
Amul has been urged by another user, @PrriyaRaj, to incorporate a warning in bold letters and in a minimum of three languages on their packaging. This suggestion aims to ensure that consumers are adequately informed and to minimize any unnecessary confusion or doubts.
“We trust Amul. The packet had a hole before he opened n cut it . The maker of this video didn’t notice the hole,” an user tweeted.
During the previous fiscal year, the Gujarat Cooperative Milk Marketing Federation (GCMMF), renowned for its dairy products sold under the Amul brand, experienced a substantial growth in revenue. The revenue surged by 18.5% to reach an impressive sum of INR 55,055 crore.
“Our consumer products have registered a growth of 23 per cent YOY with products such as cheese, butter, UHT milk, milk beverages, paneer, cream, buttermilk and dahi having grown at 20-40 per cent,” GCMMF said
In its pursuit of becoming not only India’s largest dairy brand but also the leading Food and Beverages FMCG (Fast-Moving Consumer Goods) company in the country, GCMMF is making strategic investments in various new product categories. These include organic foods, high protein products, a probiotic range, and fresh sweets. By diversifying into these segments, GCMMF aims to expand its offerings and cater to evolving consumer preferences in the market.
