In the face of extraordinary challenges confronting the cocoa industry, Paul and Mike emerge as a beacon of stability, resilience, and community support.
By strategically prioritizing the sourcing of a significant portion of cocoa from their carefully tended farms in Kochi and Coimbatore, the company confidently tackles escalating input costs. Through the utilization of modern agricultural methods such as precision irrigation, pest control, and innovative farming techniques, Paul and Mike ensure the quality and sustainability of their cocoa supply chain.
In a commendable demonstration of solidarity and community spirit, Paul and Mike stand alongside small artisanal chocolate makers and home bakers confronting the challenges posed by the cocoa crisis. The company intends to provide limited quantities of cocoa beans and baking chocolate at previous rates, thereby supporting the continued production of these small-scale enterprises. This endeavor underscores Paul and Mike’s commitment to nurturing cooperation and resilience within the cocoa community, reflecting their dedication to shared prosperity and collective strength.
In the face of substantial disruptions in India’s cocoa supply chain, characterized by cocoa prices skyrocketing to unprecedented highs surpassing $10,000 per tonne, the industry grapples with an ominous future. Analysts foresee ongoing hurdles that may persist for several years. This highlights the vulnerability of global cocoa production and the pressing necessity for inventive solutions.
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Anticipating these challenges as early as 2016, Vikas Temani, the founder of Paul and Mike, initiated thorough research ventures across Latin America and India, laying the foundation for the company’s strategic approach. By focusing on sustainable cocoa tree planting in Kochi and Coimbatore for three years before introducing their chocolate brand in 2019, the company established a precedent for proactive planning.
Utilizing contemporary agricultural methods such as precision irrigation, pest management, and inventive farming practices like no-shade planting, Paul and Mike’s approach showcases a blend of expertise and innovation. Supported by a team that includes a cocoa specialist with a PhD from Kerala Agricultural University, their farms have demonstrated resilience in times of crisis.
Amidst the crisis, Paul and Mike commit to keeping prices steady for their beloved chocolate-based products for the next three months, diverging from the current industry norm of price increases. This pledge highlights the company’s commitment to sustaining affordability and accessibility for their devoted customer base. By placing consumer satisfaction and loyalty at the forefront, Paul and Mike reinforce their status as a reliable brand in the cocoa market.
With their proactive stance, steadfast dedication to excellence, and unwavering support for the community, Paul and Mike warmly invite all artisans to reach out, offering access to cocoa supplies at previous prices. Even amidst the challenges of the ongoing crisis, Paul and Mike persist in their mission to provide top-notch chocolate products while promoting sustainability and community resilience.
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