Amazon India, a major player in the e-commerce industry, expanded its seller base to over 14 lakh by incorporating around 3 lakh new sellers this year, as mentioned by Manish Tiwary, the Country Manager for Amazon India’s Consumer Business.
Apart from the substantial increase in the seller base, Tiwary emphasized that Amazon experienced its largest-ever Prime Day and the Great Indian Festival this year.
“We are excited about the customer response we are seeing in core business categories like everyday essentials, consumer electronics, fashion & beauty, grocery, home and kitchen products as well as the momentum in our Prime program as well as Amazon Pay.”
According to information on Amazon’s blog, the e-commerce platform saw a 14% increase in Prime members shopping compared to the previous year, marking 2023 as the most significant Prime Day event in India. The blog further asserted that discounts from sellers, brands, and bank partners contributed to customers saving INR 300 crore during the Prime Day event.
Marking the year special as Amazon completed a decade in the country, Tiwary said, “It has been an incredible journey of innovating for customers and sellers, including many unique India first experiments – many of them are now going global.”
“We started the year with the launch of Amazon Air, becoming the first e-commerce company in India to have dedicated air-cargo capacity for faster delivery of customer packages, and followed it up by being the first in India to use Indian Railways Dedicated Freight Corridor to enable our seller serve customers faster and more efficiently.”
Noting Amazon’s emphasis on empowering small businesses and facilitating exports, he mentioned that the e-commerce behemoth has successfully digitized more than 6.2 million small enterprises, facilitating nearly USD 8 billion in total exports. Additionally, he asserted that Amazon has contributed to the creation of over 1.3 million direct and indirect jobs in India.
Amazon India has committed to digitizing 10 million small businesses, enabling USD 20 billion in cumulative exports, and creating 2 million jobs in India by 2025. Last month, the e-tailer signed an MoU with the Directorate General of Foreign Trade (DGFT) to co-create capacity-building sessions, training, and workshops for MSMEs across 75 districts.
Earlier this year, Amazon CEO Andy Jassy met with Prime Minister Narendra Modi and committed to an additional investment of USD 15 billion in India over the next seven years across various business domains. As a result, the company’s total investment in India, encompassing all its businesses, will reach USD 26 billion.
Expressing enthusiasm for the enduring potential in India, Tiwary emphasized that Amazon remains committed to its long-term vision. The company will persistently concentrate on key initiatives, including expanding the reach of online shopping among Indian customers, empowering small businesses and fostering exports, and actively contributing as a thought leader in sustainability.
