E-commerce platform Amazon has announced a rise in its standard commission rates for over 50,000 content creators across more than 20 sub-categories. The͏͏ new͏͏ structure͏͏ will͏͏ provide͏͏ creators͏͏ with͏͏ 1.5x͏͏ to͏͏ 2x͏͏ increased͏͏ earnings͏͏ across͏͏ various͏͏ product͏͏ categories,͏͏ including͏͏ popular͏͏ options͏͏ like͏͏ fashion,͏͏ beauty,͏͏ personal͏͏ care͏͏ appliances,͏͏ home͏͏ goods,͏͏ toys,͏͏ and͏͏ books.
“This͏͏ allows͏͏ creators͏͏ to͏͏ boost͏͏ their͏͏ earnings͏͏ during͏͏ the͏͏ peak͏͏ shopping͏͏ season͏͏ and͏͏ take͏͏ advantage͏͏ of͏͏ the͏͏ heightened͏͏ consumer͏͏ demand͏͏ during͏͏ the͏͏ Amazon͏͏ Great͏͏ Indian͏͏ Festival͏͏ (AGIF),”͏͏ the͏͏ company͏͏ stated.
The͏͏ Amazon͏͏ Great͏͏ Indian͏͏ Festival͏͏ will͏͏ begin͏͏ on͏͏ September͏͏ 27,͏͏ offering͏͏ Prime͏͏ members͏͏ 24-hour͏͏ early͏͏ access.
Continue͏͏ Exploring:͏͏ Flipkart,͏͏ Amazon to͏͏ kick͏͏ off͏͏ major͏͏ festive͏͏ sales͏͏ from͏͏ September͏͏ 26
Target-Linked͏͏ Incentives͏͏ Introduced͏͏ for͏͏ Creators:
In͏͏ addition͏͏ to͏͏ the͏͏ overall͏͏ increase͏͏ in͏͏ standard͏͏ commission͏͏ rates,͏͏ Amazon͏͏ has͏͏ also͏͏ introduced͏͏ target-linked͏͏ incentives͏͏ of͏͏ up͏͏ to͏͏ 10-15%͏͏ of͏͏ the͏͏ revenue͏͏ generated,͏͏ the͏͏ company͏͏ added.
As͏͏ part͏͏ of͏͏ the͏͏ Amazon͏͏ Live͏͏ program,͏͏ hundreds͏͏ of͏͏ creators͏͏ will͏͏ host͏͏ over͏͏ 1,500͏͏ live͏͏ streams͏͏ across͏͏ various͏͏ categories,͏͏ including͏͏ Mobiles,͏͏ Home͏͏ Appliances,͏͏ Home͏͏ Decor,͏͏ Fashion,͏͏ and͏͏ Beauty,͏͏ for͏͏ the͏͏ Amazon͏͏ Great͏͏ Indian͏͏ Festival͏͏ (AGIF),͏͏ the͏͏ company͏͏ stated.
Zahid͏͏ Khan,͏͏ Director͏͏ of͏͏ Shopping͏͏ Initiatives͏͏ for͏͏ India͏͏ and͏͏ Emerging͏͏ Markets͏͏ at͏͏ Amazon,͏͏ stated͏͏ that͏͏ this͏͏ enhanced͏͏ support͏͏ system͏͏ will͏͏ benefit͏͏ creators͏͏ while͏͏ also͏͏ providing͏͏ customers͏͏ with͏͏ a͏͏ more͏͏ engaging͏͏ and͏͏ rewarding͏͏ shopping͏͏ experience.
