The e-commerce giant Amazon has successfully enlisted 35,000 retailers from Maharashtra onto its platform via its ‘Local shops on Amazon’ initiative. This program, introduced in 2020, entices retail store owners to showcase their businesses on Amazon’s platform, thereby enhancing their sales and visibility.
The company has enlisted retailers hailing from cities such as Mumbai, Pune, Nashik, Thane, Satara, and Nagpur. These sellers represent diverse categories, spanning kitchen, apparel, grocery, electronics, major appliances, home, and furniture. On a national scale, the company has brought onboard 300,000 retail shop owners across 344 cities. These sellers retain the flexibility to continue their sales through their independent online and physical channels, in addition to utilizing the company’s platform. Furthermore, they have the option to fulfill orders received from other platforms by leveraging the company’s logistics network, as stated by Abhishek Jain, the head of Amazon India’s Local Shops division.
The company intends to expand the presence of local shops on its platform in anticipation of the upcoming festive season.
Small and medium-sized businesses experienced robust sales on Amazon Prime sales day, with 90,000 sellers receiving orders from Prime members, as reported in a statement.
