Gurugram-based Alcobrew Distilleries is set to enhance its premium product lineup, unveiling plans to introduce single malt whiskey, gin, and vodka in the near future. Moreover, the company aims to achieve revenues of INR 850 crore in FY24, as highlighted by Arvind Kaul, Deputy Managing Director of Alcobrew Distilleries.
Founded in 2005, Alcobrew Distilleries boasts a diverse portfolio featuring well-known brands like Golfer’s Shot Whisky, Old Smuggler Scotch, Alcobrew Single Oak Whisky, and White Hills Whisky, among others. The company is now gearing up to enter the single malt segment.
“We started the production of malt spirits last year in our plant, which was set up 3-4 years ago. Now, we want to foray into the single malt whisky segment, as we see it as a thriving market with brands and companies gaining popularity,” Kaul said.
The company aims to price the single malt at around INR 5,000. Furthermore, there is a focus on prioritizing the introduction of premium products in the gin and vodka category, according to Kaul.
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Alcobrew primarily targets the northern regions of India, maintaining a strong presence in Haryana, UP, Delhi, Himachal, J&K, Leh, Ladakh, Punjab, and in Telangana and AP. It also has a foothold in the eastern side, particularly in Tripura. In the Canteen Stores Department (CSD) market, which contributes 18 percent to its total turnover, Alcobrew has a nationwide presence.
In terms of manufacturing and production, the company operates a manufacturing plant in Derabassi, Punjab, producing 400,000 cases a month. Additionally, there’s a single malt plant in Solan, Himachal Pradesh. Leased bottling facilities in UP and Odisha cater to local markets, and there are plans for another in Haryana for local supplies.
Alcobrew recorded a net revenue of INR 722 crore in the last fiscal year.
“We have grown at a CAGR of 15.76 per cent for the last five years. We closed 2022 at 574 crore, 2021 at INR 492 crore and at INR 523 crore in 2020. We are looking to clock around INR 850 crore for the current year, with new launches helping in achieving this number. By 2025, we aim to hit INR 1,000 crore in revenue,” said Kaul.
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