Aditya Birla New Age Hospitality (ABNAH), the hospitality division of the Aditya Birla Group, has recently unveiled a significant strategic agreement. This deal entails the incorporation of four renowned restaurant brands – Hakkasan, Yauatcha, Nara Thai, and CinCin – into its expanding collection. ABNAH has taken over complete ownership of KA Hospitality Private Limited (KAH), the parent company behind the indigenous brand CinCin and the licensing for the remaining three prominent international restaurant brands.
These four brands are strategically situated within the customer value pyramid, encompassing both the mid-market and premium segments. Hakkasan stands as a Michelin-starred establishment renowned for its contemporary Cantonese cuisine. Originating from London, Yauatcha is a distinguished dim sum teahouse with numerous accolades. Nara Thai offers a contemporary experience that encapsulates the true spirit of authentic Thai gastronomy. Lastly, CinCin represents a modern Italian brand that artfully embodies the ambiance and lifestyle of Italy’s “La Dolce Vita.”
Commenting on the acquisition, Aryaman Vikram Birla, Director, Aditya Birla Management Corporation Private Limited and Founder, ABNAH said, “We continue to believe in the remarkable potential of the premium casual dining space, spurred by rising disposable income and evolving lifestyles of the Indian consumer. The intersection of growing affluence and the desire for new-age, high-quality dining experiences presents an incredible growth opportunity.”
He added, “At Aditya Birla New Age Hospitality, our vision is to create an unmatched portfolio of food and beverage brands within the country. And bringing the best-in-class restaurants to discerning diners is a crucial step towards fulfilling that vision. Each of the four brands uniquely stands out while maintaining a steadfast commitment to delivering exceptional culinary experiences. Dynamism is the lifeblood of the food industry, and our plan is to broaden the reach of these brands and take these distinctive dining experiences to other cities across India.”
