Adani Wilmar Limited (AWL), a leading FMCG company in India, is delighted to unveil exclusive packaging for Durga Puja in West Bengal for its popular oil brands, Fortune Kachi Ghani Mustard Oil and Fortune Soyabean Oil 1-Litre Pouches. By taking this step, the brand proudly takes the distinction of being the first in its category to recognize the cultural importance of the Durga Puja celebrations in the region.
As a brand deeply rooted in its identity as India’s preferred cooking oil, known for its unwavering purity at 100 percent, Fortune Kachi Ghani Mustard Oil and Fortune Soyabean Oil, enriched with Nutrilock action providing five essential nutrients, have consistently gained the trust of households throughout the country. They have become synonymous with home-cooked meals and overall well-being. Nevertheless, through the introduction of special Durga Puja packaging, the brand aims to elevate the festive experience for consumers, celebrating the culinary delights and indulgences that define the Pujo season and festivity. These specially crafted packages capture the festival’s essence, reflecting the spirit of joy and togetherness that defines it, much like the diverse array of culturally significant dishes prepared during this auspicious period.
The brand acknowledges that the essence of Bengal is deeply rooted in its wide range of flavors and traditional dishes that mirror the rich cultural tapestry of the region. Fortune Kachi Ghani Mustard Oil and Fortune Soyabean Oil, enriched with vital nutrients, not only guarantee a harmonious blend of health and taste but also elevate the dining experience by harmonizing with culturally significant delicacies from the area. These include iconic dishes like Beguni, Aloo Bhaja, Luchi Alur Dum, Aloo Posto, and Shukto, among others.
Mukesh Mishra, VP of Sales and Marketing at Adani Wilmar Limited, stated, “Durga Puja holds a special place in the hearts of every Bengali, and the new packaging reflects the essence so closely associated with the festivities. Adani Wilmar encourages consumers to immerse themselves in the spirit of Durga Puja and savor the delightful combination of their products with the essence of ‘Ghar Ka Khana Ghar ka Khana Hota Hai’ (There’s nothing like home-cooked food) during this auspicious period. Each dish, prepared with Fortune Mustard Oil and Fortune Soyabean Oil, will showcase the rich flavors of Bengal, adding a touch of nostalgia to the dining experience filled with delectable food and cherished traditions that flourish within every home.”
Adani Wilmar’s exclusive Fortune Kachi Ghani Mustard Oil and Fortune Soyabean Oil 1-Litre Pouches designed for Durga Puja can be found at retail stores throughout West Bengal. The brand extends a warm invitation to consumers to immerse themselves in the Pujo spirit by indulging in the delightful pairing of their trusted products, thus enhancing the culinary experience during this auspicious festival.
