Ace Turtle, the retail tech company, has opened the second Toys“R”Us store in Bengaluru, as announced on social media. Located in Lulu Mall, the new outlet spans over 6,000 sq. ft. of retail space.
“The͏͏ Toys“R”Us͏͏ store͏͏ at͏͏ Lulu͏͏ Mall,͏͏ Bengaluru,͏͏ has͏͏ been͏͏ a͏͏ success͏͏ since͏͏ its͏͏ launch,͏͏ providing͏͏ a͏͏ wonderful͏͏ selection͏͏ of͏͏ toys͏͏ that͏͏ cater͏͏ to͏͏ the͏͏ needs͏͏ of͏͏ children͏͏ and͏͏ families,”͏͏ Ace͏͏ Turtle͏͏ stated͏͏ in͏͏ a͏͏ LinkedIn͏͏ post.
Earlier͏͏ Launch͏͏ in͏͏ Bengaluru:
The͏͏ toy͏͏ retailer͏͏ made͏͏ its͏͏ Bengaluru͏͏ debut͏͏ in͏͏ March͏͏ this͏͏ year͏͏ with͏͏ a͏͏ 6,200͏͏ sq.͏͏ ft.͏͏ store͏͏ at͏͏ Bhartiya͏͏ Mall.
Continue͏͏ Exploring:͏͏ Ace Turtle inaugurates͏͏ third͏͏ Toys“R”Us store͏͏ in͏͏ India,͏͏ plans͏͏ 12͏͏ new͏͏ stores͏͏ in͏͏ 2024
Toys“R”Us͏͏ entered͏͏ the͏͏ Indian͏͏ market͏͏ in͏͏ 2017͏͏ through͏͏ Tablez͏͏ India,͏͏ a͏͏ division͏͏ of͏͏ the͏͏ Abu͏͏ Dhabi-based͏͏ Lulu͏͏ Group͏͏ International,͏͏ under͏͏ an͏͏ exclusive͏͏ master͏͏ franchise͏͏ agreement.͏͏ The͏͏ global͏͏ toy͏͏ brand͏͏ was͏͏ launched͏͏ in͏͏ India͏͏ in͏͏ October͏͏ 2017,͏͏ with͏͏ plans͏͏ to͏͏ open͏͏ over͏͏ 200͏͏ stores.͏͏ However,͏͏ it͏͏ only͏͏ managed͏͏ to͏͏ establish͏͏ 14͏͏ stores,͏͏ all͏͏ of͏͏ which͏͏ closed͏͏ within͏͏ three͏͏ years͏͏ of͏͏ operation.
In͏͏ June͏͏ 2021,͏͏ Bengaluru-based͏͏ Ace͏͏ Turtle͏͏ formed͏͏ a͏͏ joint͏͏ venture͏͏ with͏͏ Flipkart͏͏ Group’s͏͏ Wholesale͏͏ Entity͏͏ in͏͏ India͏͏ to͏͏ obtain͏͏ the͏͏ license͏͏ for͏͏ Toys“R”Us͏͏ and͏͏ Babies”R”Us͏͏ in͏͏ the͏͏ country͏͏ through͏͏ a͏͏ strategic͏͏ partnership͏͏ with͏͏ WHP͏͏ Global.
Ambitious͏͏ Expansion͏͏ Plans:
Ace͏͏ Turtle͏͏ aims͏͏ to͏͏ expand͏͏ the͏͏ presence͏͏ of͏͏ Toys“R”Us͏͏ in͏͏ India,͏͏ with͏͏ plans͏͏ to͏͏ open͏͏ up͏͏ to͏͏ 50͏͏ stores͏͏ over͏͏ the͏͏ next͏͏ three͏͏ years,͏͏ as͏͏ stated͏͏ by͏͏ Nitin͏͏ Chhabra,͏͏ CEO͏͏ of͏͏ Ace͏͏ Turtle,͏͏ in͏͏ an͏͏ earlier͏͏ statement.
Founded͏͏ in͏͏ 2013,͏͏ Ace͏͏ Turtle͏͏ is͏͏ the͏͏ exclusive͏͏ licensee͏͏ for͏͏ global͏͏ retail͏͏ brands͏͏ like͏͏ Lee,͏͏ Wrangler,͏͏ and͏͏ Dockers͏͏ in͏͏ India͏͏ and͏͏ other͏͏ South͏͏ Asian͏͏ markets.
