Style Up, a fashion brand under Aditya Birla Fashion and Retail Limited (ABFRL), has launched a new store in Hyderabad, as announced by a company official on social media. This new outlet marks the brand’s sixth location in the city and its 27th store nationwide.
“Incredible way to conclude this fiscal year and reunite with my Champions once again… another fashion destination now graces the city of Hyderabad. Two openings within a week,” stated Rakesh Pant, Chief Operating Officer of Style Up & Marigold Lane at ABFRL, in a LinkedIn post. “Delighted to announce the launch of our 6th Style Up store at Fairmount Fortune One, Czech Colony, Sanath Nagar, Hyderabad today… #27&Counting.”
Style Up showcases a diverse collection of retail brands from ABFRL, including Louis Philippe, Allen Solly, Peter England, Van Heusen, and more. According to information from its website, the brand has a presence in West Bengal, Madhya Pradesh, Maharashtra, Bihar, Telangana, Gujarat, Karnataka, Andhra Pradesh, and Tamil Nadu.
With a history spanning over three decades, ABFRL’s brand lineup features renowned names such as Louis Phillippe, Van Heusen, Allen Solly, Peter England, Reebok, Pantaloons, Style Up, Tasva, Masaba, and more.
At the time of writing, its shares were trading at INR 211.25, reflecting a 2.75% increase.
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