A day after Tata Digital-owned BigBasket introduced 10-minute delivery for electronic products, including the newly-launched iPhone 16, Blinkit entered͏͏ the͏͏ race͏͏ for͏͏ dominance͏͏ in͏͏ the͏͏ quick͏͏ commerce͏͏ sector,͏͏ offering͏͏ fast͏͏ delivery͏͏ of͏͏ the͏͏ device͏͏ in͏͏ major͏͏ cities.
Blinkit͏͏ rolled͏͏ out͏͏ the͏͏ service͏͏ in͏͏ collaboration͏͏ with͏͏ Unicorn͏͏ Infosolutions͏͏ Pvt.͏͏ Ltd.
CEO͏͏ Albinder͏͏ Dhindsa͏͏ Announces͏͏ New͏͏ Service:
Blinkit͏͏ CEO͏͏ Albinder Dhindsa announced͏͏ on͏͏ LinkedIn͏͏ that͏͏ the͏͏ iPhone͏͏ 16͏͏ is͏͏ now͏͏ available͏͏ for͏͏ quick͏͏ delivery͏͏ in͏͏ cities͏͏ such͏͏ as͏͏ Delhi͏͏ NCR,͏͏ Mumbai,͏͏ Pune,͏͏ Bengaluru,͏͏ Lucknow,͏͏ and͏͏ more.
Dhindsa͏͏ added͏͏ that͏͏ Unicorn͏͏ Infosolutions͏͏ is͏͏ offering͏͏ discounts͏͏ with͏͏ select͏͏ credit͏͏ cards,͏͏ along͏͏ with͏͏ EMI͏͏ options.
BigBasket͏͏ teamed͏͏ up͏͏ with͏͏ Croma͏͏ yesterday͏͏ (September͏͏ 19)͏͏ to͏͏ launch͏͏ its͏͏ rapid͏͏ delivery͏͏ service͏͏ for͏͏ the͏͏ iPhone͏͏ 16.
Continue͏͏ Exploring:͏͏ As͏͏ competition͏͏ grows,͏͏ BigBasket expands͏͏ into͏͏ electronics͏͏ with͏͏ 10-minute͏͏ iPhone 16 delivery
Competition͏͏ Heats͏͏ Up͏͏ Among͏͏ Quick Commerce Giants:
As͏͏ the͏͏ highly͏͏ anticipated͏͏ sale͏͏ of͏͏ Apple’s͏͏ iPhone͏͏ 16͏͏ begins͏͏ today͏͏ (September͏͏ 20),͏͏ quick͏͏ commerce͏͏ giants͏͏ BigBasket,͏͏ Blinkit,͏͏ and͏͏ Zepto͏͏ are͏͏ competing͏͏ to͏͏ seize͏͏ a͏͏ share͏͏ of͏͏ the͏͏ electronics͏͏ market.
The͏͏ move͏͏ into͏͏ electronics͏͏ quick͏͏ commerce͏͏ aligns͏͏ with͏͏ the͏͏ thriving͏͏ electronics͏͏ market͏͏ in͏͏ India.͏͏ Additionally,͏͏ these͏͏ companies͏͏ are͏͏ broadening͏͏ their͏͏ electronics͏͏ offerings͏͏ to͏͏ increase͏͏ their͏͏ average͏͏ order͏͏ value͏͏ (AOV)͏͏ and͏͏ gross͏͏ volumes.
Blinkit,͏͏ in͏͏ particular,͏͏ topped͏͏ the͏͏ quick͏͏ commerce͏͏ sector͏͏ with͏͏ an͏͏ average͏͏ order͏͏ value͏͏ (AOV)͏͏ of͏͏ INR͏͏ 625͏͏ for͏͏ the͏͏ quarter͏͏ ending͏͏ in͏͏ June.
Significantly,͏͏ Blinkit’s͏͏ gross͏͏ order͏͏ value͏͏ (GOV)͏͏ skyrocketed͏͏ by͏͏ 130%͏͏ to͏͏ INR͏͏ 4,923͏͏ crore͏͏ in͏͏ Q1͏͏ FY25,͏͏ up͏͏ from͏͏ INR͏͏ 2,140͏͏ crore͏͏ in͏͏ the͏͏ same͏͏ quarter͏͏ last͏͏ year.͏͏ On͏͏ a͏͏ sequential͏͏ basis,͏͏ it͏͏ increased͏͏ by͏͏ 22.2%͏͏ from͏͏ INR͏͏ 4,027͏͏ crore͏͏ in͏͏ Q4͏͏ FY24.
Expansion͏͏ Plans͏͏ for͏͏ Blinkit:
Blinkit͏͏ currently͏͏ operates͏͏ 639͏͏ dark͏͏ stores͏͏ nationwide,͏͏ with͏͏ the͏͏ average͏͏ daily͏͏ gross͏͏ order͏͏ value͏͏ (GOV)͏͏ per͏͏ store͏͏ rising͏͏ to͏͏ INR͏͏ 10͏͏ lakh,͏͏ up͏͏ from͏͏ INR͏͏ 6͏͏ lakh͏͏ when͏͏ it͏͏ had͏͏ 383͏͏ stores.͏͏ Co-founder͏͏ and͏͏ CEO͏͏ Albinder͏͏ Dhindsa͏͏ stated͏͏ that͏͏ the͏͏ company͏͏ aims͏͏ to͏͏ expand͏͏ the͏͏ number͏͏ of͏͏ dark͏͏ stores͏͏ to͏͏ 2,000͏͏ by͏͏ the͏͏ end͏͏ of͏͏ 2026͏͏ while͏͏ maintaining͏͏ profitability.
This͏͏ initiative͏͏ also͏͏ aligns͏͏ with͏͏ Zomato’s͏͏ strategy͏͏ to͏͏ diversify͏͏ its͏͏ product͏͏ offerings.͏͏ Last͏͏ month,͏͏ the͏͏ company͏͏ started͏͏ delivering͏͏ passport-sized͏͏ photos͏͏ within͏͏ 10͏͏ minutes͏͏ in͏͏ Delhi͏͏ and͏͏ Gurugram.
It’s͏͏ worth͏͏ noting͏͏ that͏͏ Zomato͏͏ maintained͏͏ its͏͏ profitability͏͏ in͏͏ the͏͏ first͏͏ quarter͏͏ of͏͏ FY25,͏͏ with͏͏ its͏͏ quick͏͏ commerce͏͏ vertical,͏͏ Blinkit,͏͏ taking͏͏ the͏͏ lead͏͏ once͏͏ again.
During͏͏ the͏͏ quarter͏͏ under͏͏ review,͏͏ Zomato’s͏͏ three͏͏ B2C͏͏ business͏͏ verticals—food͏͏ delivery,͏͏ quick͏͏ commerce,͏͏ and͏͏ going͏͏ out—saw͏͏ a͏͏ 53%͏͏ year-on-year͏͏ (YoY)͏͏ increase͏͏ in͏͏ gross͏͏ order͏͏ value͏͏ (GOV),͏͏ while͏͏ Blinkit’s͏͏ GOV͏͏ soared͏͏ by͏͏ 130%͏͏ YoY.
