Baskin Robbins, the American multinational ice cream and cake chain, has͏͏ reached͏͏ the͏͏ milestone͏͏ of͏͏ 1,000͏͏ outlets͏͏ across͏͏ India͏͏ and͏͏ the͏͏ South͏͏ Asian͏͏ Association͏͏ for͏͏ Regional͏͏ Cooperation͏͏ (SAARC)͏͏ region.
New͏͏ Store͏͏ in͏͏ Andheri͏͏ Marks͏͏ a͏͏ Major͏͏ Milestone:
The͏͏ 1,000th͏͏ store,͏͏ situated͏͏ in͏͏ Andheri,͏͏ Mumbai,͏͏ occupies͏͏ 750͏͏ sq.͏͏ ft.͏͏ of͏͏ retail͏͏ space.
“It’s͏͏ a͏͏ significant͏͏ day͏͏ for͏͏ us͏͏ at͏͏ Graviss͏͏ Foods,͏͏ the͏͏ master͏͏ franchisee͏͏ for͏͏ Baskin͏͏ Robbins͏͏ in͏͏ India͏͏ and͏͏ the͏͏ SAARC͏͏ region.͏͏ Together͏͏ with͏͏ Inspire Brands,͏͏ we͏͏ are͏͏ thrilled͏͏ to͏͏ mark͏͏ the͏͏ launch͏͏ of͏͏ our͏͏ 1,000th͏͏ store͏͏ in͏͏ the͏͏ region,”͏͏ said͏͏ Gaurav Ghai,͏͏ chairman͏͏ of͏͏ Graviss͏͏ Group.
Inspire͏͏ is͏͏ a͏͏ multi-brand͏͏ restaurant͏͏ company͏͏ that͏͏ boasts͏͏ a͏͏ portfolio͏͏ of͏͏ over͏͏ 32,600͏͏ locations͏͏ globally,͏͏ including͏͏ Arby’s,͏͏ Baskin͏͏ Robbins,͏͏ Buffalo͏͏ Wild͏͏ Wings,͏͏ Dunkin’,͏͏ Jimmy͏͏ John’s,͏͏ and͏͏ Sonic.
“We͏͏ are͏͏ excited͏͏ to͏͏ commemorate͏͏ the͏͏ opening͏͏ of͏͏ our͏͏ 1,000th͏͏ location͏͏ in͏͏ India,”͏͏ said͏͏ Michael Haley,͏͏ president͏͏ of͏͏ Inspire͏͏ Brands.͏͏ “We͏͏ extend͏͏ our͏͏ gratitude͏͏ to͏͏ Graviss͏͏ Foods͏͏ for͏͏ being͏͏ an͏͏ exceptional͏͏ franchisee͏͏ in͏͏ the͏͏ region͏͏ for͏͏ over͏͏ 30͏͏ years,͏͏ and͏͏ we͏͏ congratulate͏͏ them͏͏ on͏͏ this͏͏ achievement.”
In͏͏ February͏͏ of͏͏ this͏͏ year,͏͏ the͏͏ ice͏͏ cream͏͏ retailer͏͏ revealed͏͏ its͏͏ ambition͏͏ to͏͏ establish͏͏ 1,000͏͏ stores͏͏ in͏͏ India͏͏ and͏͏ the͏͏ South͏͏ Asian͏͏ region,͏͏ targeting͏͏ tier͏͏ 2͏͏ and͏͏ 3͏͏ cities͏͏ as͏͏ a͏͏ key͏͏ part͏͏ of͏͏ its͏͏ expansion͏͏ strategy.
Continue͏͏ Exploring:͏͏ Baskin Robbins targets͏͏ major͏͏ expansion͏͏ in͏͏ India͏͏ and͏͏ South͏͏ Asia,͏͏ aiming͏͏ for͏͏ 1000͏͏ stores͏͏ in͏͏ 2024
A͏͏ Legacy͏͏ of͏͏ Ice͏͏ Cream:͏͏ Baskin Robbins’͏͏ Global͏͏ Presence
Founded͏͏ in͏͏ 1945,͏͏ Baskin͏͏ Robbins͏͏ is͏͏ one͏͏ of͏͏ the͏͏ world’s͏͏ largest͏͏ chains͏͏ of͏͏ ice͏͏ cream͏͏ specialty͏͏ shops,͏͏ boasting͏͏ over͏͏ 7,700͏͏ retail͏͏ locations͏͏ across͏͏ 33͏͏ countries.
The͏͏ company͏͏ made͏͏ its͏͏ entry͏͏ into͏͏ India͏͏ in͏͏ 1993͏͏ through͏͏ a͏͏ joint͏͏ venture͏͏ with͏͏ the͏͏ Graviss͏͏ Group,͏͏ establishing͏͏ its͏͏ first͏͏ manufacturing͏͏ plant͏͏ outside͏͏ North͏͏ America͏͏ near͏͏ Pune.
