The Home, Kitchen, and Outdoors category at Amazon India has͏͏ seen͏͏ a͏͏ 3-year͏͏ compound͏͏ annual͏͏ growth͏͏ rate͏͏ (CAGR)͏͏ of͏͏ 25-27%,͏͏ according͏͏ to͏͏ K.N. Srikanth,͏͏ the͏͏ category͏͏ director͏͏ at͏͏ Amazon͏͏ India.
“Home,͏͏ Kitchen,͏͏ and͏͏ Outdoor͏͏ are͏͏ among͏͏ the͏͏ fastest-growing͏͏ categories͏͏ for͏͏ Amazon͏͏ in͏͏ India,”͏͏ he͏͏ stated.
Continue͏͏ Exploring:͏͏ Amazon opens͏͏ three͏͏ new͏͏ fulfillment͏͏ centres͏͏ ahead͏͏ of͏͏ festive͏͏ season͏͏ sale
Festive͏͏ Season͏͏ Projections:
The͏͏ category͏͏ is͏͏ set͏͏ to͏͏ grow͏͏ approximately͏͏ 40-42%͏͏ year-on-year͏͏ this͏͏ festive͏͏ season.͏͏ He͏͏ also͏͏ noted͏͏ that͏͏ the͏͏ adoption͏͏ of͏͏ installation͏͏ services͏͏ is͏͏ expected͏͏ to͏͏ potentially͏͏ triple͏͏ during͏͏ this͏͏ period.
Recently͏͏ launched͏͏ categories͏͏ over͏͏ the͏͏ past͏͏ 12͏͏ to͏͏ 18͏͏ months,͏͏ such͏͏ as͏͏ electric͏͏ two-wheelers,͏͏ are͏͏ experiencing͏͏ growth͏͏ of͏͏ over͏͏ 100%͏͏ year-on-year.͏͏ Solar͏͏ panels͏͏ and͏͏ solar͏͏ lighting͏͏ are͏͏ growing͏͏ at͏͏ 80-85%͏͏ year-on-year,͏͏ while͏͏ wall͏͏ paint͏͏ is͏͏ seeing͏͏ an͏͏ impressive͏͏ growth͏͏ of͏͏ 400-500%͏͏ year-on-year.
Ambitious͏͏ Long-term͏͏ Goals:
Srikanth͏͏ stated,͏͏ “For͏͏ this͏͏ category,͏͏ I͏͏ would͏͏ not͏͏ accept͏͏ anything͏͏ less͏͏ than͏͏ a͏͏ 10-year͏͏ CAGR͏͏ of͏͏ 25-30%.”
For͏͏ highly͏͏ technical͏͏ products͏͏ in͏͏ the͏͏ category,͏͏ Amazon͏͏ has͏͏ initiated͏͏ pre-purchase͏͏ consultations͏͏ with͏͏ experts.͏͏ This͏͏ service͏͏ is͏͏ currently͏͏ available͏͏ for͏͏ water͏͏ purifiers,͏͏ electric͏͏ vehicles,͏͏ and͏͏ solar͏͏ panels,͏͏ and͏͏ will͏͏ soon͏͏ be͏͏ expanded͏͏ to͏͏ include͏͏ sports͏͏ and͏͏ fitness͏͏ equipment.
“We͏͏ haven’t͏͏ experienced͏͏ a͏͏ significant͏͏ impact͏͏ from͏͏ quick͏͏ commerce͏͏ on͏͏ our͏͏ business͏͏ so͏͏ far,͏͏ but͏͏ we͏͏ recognise͏͏ the͏͏ importance͏͏ of͏͏ quick͏͏ deliveries.͏͏ Currently,͏͏ our͏͏ focus͏͏ is͏͏ on͏͏ offering͏͏ a͏͏ wide͏͏ selection,͏͏ predictable͏͏ prices,͏͏ and͏͏ enabling͏͏ customers͏͏ to͏͏ make͏͏ informed͏͏ decisions͏͏ based͏͏ on͏͏ reviews.͏͏ We’re͏͏ committed͏͏ to͏͏ providing͏͏ a͏͏ great͏͏ consumer͏͏ experience.͏͏ However,͏͏ we͏͏ are͏͏ also͏͏ assessing͏͏ how͏͏ to͏͏ sustainably͏͏ deliver͏͏ orders͏͏ faster͏͏ to͏͏ our͏͏ customers,”͏͏ Srikanth͏͏ said͏͏ regarding͏͏ competition͏͏ with͏͏ quick͏͏ commerce.͏͏ “The͏͏ feedback͏͏ from͏͏ brands͏͏ reflects͏͏ this;͏͏ in͏͏ my͏͏ discussions͏͏ with͏͏ many͏͏ of͏͏ them,͏͏ I͏͏ haven’t͏͏ encountered͏͏ any͏͏ complaints͏͏ or͏͏ major͏͏ concerns͏͏ about͏͏ their͏͏ business͏͏ on͏͏ Amazon.”
