Diversified player Sawariya Group has taken a decisive step into the lifestyle and luxury goods market with the launch of its new subsidiary, Luxe Asia. The company announced on Monday that it aims to build a USD 20 million business from this vertical by 2026, banking on India’s appetite for premium lifestyle products.
Luxe Asia will spearhead the group’s foray into the premium luggage category through exclusive partnerships with three international names—IT from the United Kingdom, Jump from France, and Departure from Taiwan. The company sees the luggage business as a strong entry point into the broader lifestyle segment, with plans to later expand into additional luxury categories.
To reach its target, Sawariya is drawing up an aggressive retail and distribution blueprint. The group intends to establish a presence in 350 multi-brand outlets, 18 exclusive brand stores, and more than 20 franchise-operated stores over the next two years. Tier-II cities are expected to account for a large part of this expansion, reflecting the rapid growth in consumer spending beyond metropolitan markets.
Raman Agrawal, Founder and Director of Sawariya Group, said the lifestyle push is aligned with the company’s long-term growth strategy. “The expansion into the lifestyle segment is an important milestone. With Luxe Asia, we expect to build a strong presence in the premium category and bring some of the world’s most respected global brands closer to Indian consumers,” Agrawal noted.
Founded as a diversified business house, Sawariya Group has been expanding into new sectors to capture emerging consumer trends. Luxe Asia is positioned as its premium lifestyle arm, and the company is betting on rising discretionary spending and aspirational demand in India to drive its next growth phase.
