Industry

Bacardi India intensifies focus on premiumization as demand for high-end spirits surges

One in two Indians are favoring premium spirits, as per Bacardi India managing director Vinay Golikeri, citing the Bacardi Cocktail Trends Report 2024. Golikeri...

Rasna’s new-generation portfolio drives 20% of business, says Chairman Piruz Khambatta

Rasna, a homegrown beverage brand, derives about 20 percent of its business from its new generation portfolio, as shared by Piruz Khambatta, Group Chairman...

Agritech startup DeHaat forays into consumer market with Honest Farms brand

Agritech startup DeHaat, backed by investors such as Peak XV Partners and Sofina Ventures, has entered the consumer market by introducing its own brand...

Swiggy woos high net-worth individuals with 20% discount in pre-IPO offering

Swiggy, the leading foodtech company, is gearing up for its IPO, with plans for its stock market launch set for after the upcoming general...

E-commerce giant Flipkart expands grocery operations with new center in Visakhapatnam

Flipkart, India's indigenous e-commerce platform, has broadened its presence by inaugurating a grocery fulfillment center in Visakhapatnam, Andhra Pradesh. This facility will provide next-day...

Flipkart Internet receives INR 1,421 Cr in funding from Singapore-based parent

Flipkart Internet, the e-commerce subsidiary of the Walmart-backed company, has received INR 1,421 Cr (approximately $170 Mn) through an internal fund transfer from its...

FMCG advertising expenditure hits new heights on TV, print and digital platforms face decline

In calendar year 2023, there was a noticeable uptick in advertising volumes for fast-moving consumer goods (FMCG) companies on TV and radio, as reported...

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