The Montana Group, a retail and hospitality player, has collaborated with Bikanervala, a renowned snack food and restaurant chain, to launch the latter’s second outlet in Bathinda.
Bikanerwala at Bathinda: a QSR format
Located at Park Panorama Colony, the outlet will offer a diverse range of Indian sweets, snacks, and multi-cuisine delicacies in a quick-service restaurant (QSR) format.
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“Our goal is to make Indian flavours a staple in the global culinary scene, blending tradition with innovation through our ‘Reverse Food Drainage’ initiative,” said Manoj Madhukar, Founder of The Montana Group. “Through partnerships, collaborations, and new market strategies, we aim to use the global fascination with Indian flavours as a means for cultural exchange.”
Meanwhile, Monty Singh, Founder of The Montana Group, added, “We aim to engage global youth in a culinary journey that celebrates India’s age-old traditions. Just as global brands like McDonald’s and KFC have embraced Indian twists in their menus, we want international consumers to connect with Indian culture through our flavourful food. Our ambitious expansion plans for the UK reflect the immense potential we see to bring authentic Indian flavours to a wider audience.”
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Further, Suresh Goel, CEO of Bikanervala Foods Pvt. Ltd, stated that the Bathinda outlet’s launch exemplifies the shared commitment of Bikanervala and The Montana Group to introducing Indian flavours to a global audience and enhancing India’s culinary heritage visibility worldwide.
The Montana group to launch 25 outlets in 2025
Looking ahead, the Montana Group plans to open over 25 new outlets in 2024-2025, expanding domestically and internationally. Bikanervala, established in 1905, operates over 200 outlets in India and has a presence in countries such as the USA, Canada, the UAE, Qatar, New Zealand, Singapore, and Nepal.
