Amul‘s recently launched milk in the US has been “highly successful,” according to Jayen Mehta, Managing Director of AMUL and the Gujarat Co-operative Milk Marketing Federation Ltd (GCMMF). He also revealed plans to enter the European market, marking a historic milestone for the brand.
Continue͏͏ Exploring:͏͏ After͏͏ US͏͏ debut,͏͏ Amul to͏͏ launch͏͏ fresh͏͏ milk͏͏ in͏͏ Canada
India͏͏ to͏͏ Lead͏͏ Global͏͏ Milk͏͏ Output:
Speaking͏͏ at͏͏ the͏͏ 11th͏͏ Dr͏͏ Verghese͏͏ Kurien͏͏ Memorial͏͏ Oration͏͏ on͏͏ “AMUL͏͏ Model:͏͏ Transforming͏͏ Lives͏͏ of͏͏ Millions,”͏͏ organised͏͏ by͏͏ a͏͏ private͏͏ business͏͏ management͏͏ institute͏͏ on͏͏ Saturday,͏͏ Mehta͏͏ highlighted͏͏ that͏͏ “India͏͏ is͏͏ now͏͏ the͏͏ largest͏͏ milk͏͏ producer͏͏ in͏͏ the͏͏ world͏͏ and͏͏ is͏͏ set͏͏ to͏͏ produce͏͏ one-third͏͏ of͏͏ the͏͏ world’s͏͏ total͏͏ milk͏͏ in͏͏ the͏͏ coming͏͏ years,”͏͏ according͏͏ to͏͏ a͏͏ statement͏͏ from͏͏ XLRI.
“Dairy͏͏ is͏͏ more͏͏ than͏͏ just͏͏ a͏͏ business;͏͏ it’s͏͏ a͏͏ lifeline͏͏ for͏͏ rural͏͏ India,”͏͏ he͏͏ stated.
Discussing͏͏ Amul’s͏͏ recent͏͏ milk͏͏ launch͏͏ in͏͏ the͏͏ US,͏͏ Mehta͏͏ stated͏͏ it͏͏ has͏͏ been͏͏ “highly͏͏ successful,”͏͏ and͏͏ the͏͏ company͏͏ is͏͏ now͏͏ prepared͏͏ to͏͏ enter͏͏ the͏͏ European͏͏ market͏͏ for͏͏ the͏͏ first͏͏ time.
Focus͏͏ on͏͏ Organic͏͏ and͏͏ Protein-Rich͏͏ Products:
To͏͏ remain͏͏ relevant,͏͏ Amul͏͏ prioritises͏͏ offering͏͏ protein-rich,͏͏ organic,͏͏ and͏͏ chemical-free͏͏ products͏͏ that͏͏ customers͏͏ trust,͏͏ while͏͏ continually͏͏ expanding͏͏ its͏͏ capacity͏͏ and͏͏ infrastructure,͏͏ he͏͏ noted,͏͏ commending͏͏ the͏͏ ecosystem͏͏ established͏͏ by͏͏ Dr.͏͏ Kurien,͏͏ the͏͏ founder͏͏ of͏͏ AMUL.
Continue͏͏ Exploring:͏͏ Amul launches͏͏ ‘Organic͏͏ Shoppe’͏͏ in͏͏ Delhi,͏͏ targets͏͏ nationwide͏͏ expansion͏͏ with͏͏ 100͏͏ stores
Mehta͏͏ stated,͏͏ “If͏͏ India͏͏ could͏͏ present͏͏ a͏͏ gift͏͏ to͏͏ the͏͏ world,͏͏ it͏͏ would͏͏ be͏͏ the͏͏ cooperative͏͏ working͏͏ system—a͏͏ gift͏͏ from͏͏ Dr.͏͏ Kurien.͏͏ His͏͏ belief͏͏ in͏͏ cooperation͏͏ has͏͏ ignited͏͏ a͏͏ new͏͏ revolution͏͏ in͏͏ India.”
Amul͏͏ collects͏͏ over͏͏ 310͏͏ lakh͏͏ litres͏͏ of͏͏ milk͏͏ each͏͏ day,͏͏ operating͏͏ 107͏͏ dairy͏͏ plants͏͏ across͏͏ India͏͏ and͏͏ offering͏͏ more͏͏ than͏͏ 50͏͏ products,͏͏ Mehta͏͏ mentioned,͏͏ adding͏͏ that͏͏ the͏͏ company͏͏ sells͏͏ 22͏͏ billion͏͏ packs͏͏ annually.
Amul͏͏ has͏͏ a͏͏ turnover͏͏ of͏͏ INR͏͏ 80,000͏͏ crore͏͏ and͏͏ is͏͏ now͏͏ ranked͏͏ as͏͏ the͏͏ world’s͏͏ strongest͏͏ dairy͏͏ and͏͏ food͏͏ brand,͏͏ owned͏͏ by͏͏ 36͏͏ lakh͏͏ farmers,͏͏ he͏͏ claimed.
Continue͏͏ Exploring:͏͏ Amul named͏͏ strongest͏͏ global͏͏ food͏͏ and͏͏ dairy͏͏ brand͏͏ in͏͏ Brand͏͏ Finance͏͏ Food͏͏ &͏͏ Drink͏͏ 2024͏͏ Report
Addressing͏͏ the͏͏ gathering,͏͏ Nirmala͏͏ Kurien,͏͏ daughter͏͏ of͏͏ Dr.͏͏ Verghese͏͏ Kurien,͏͏ remarked͏͏ that͏͏ over͏͏ half͏͏ a͏͏ century͏͏ ago,͏͏ her͏͏ father͏͏ envisioned͏͏ a͏͏ future͏͏ where͏͏ a͏͏ milk-deficient͏͏ country͏͏ could͏͏ achieve͏͏ self-sufficiency.͏͏ Today,͏͏ India͏͏ is͏͏ the͏͏ world’s͏͏ largest͏͏ producer͏͏ of͏͏ milk,͏͏ she͏͏ added.
Fr.͏͏ S.͏͏ George,͏͏ Director͏͏ of͏͏ XLRI͏͏ Jamshedpur,͏͏ stated͏͏ that͏͏ Dr.͏͏ Verghese͏͏ Kurien’s͏͏ life͏͏ was͏͏ marked͏͏ by͏͏ a͏͏ dedication͏͏ to͏͏ making͏͏ a͏͏ difference.
