Proptech company, NoBroker has unveiled its new campaign ‘The Heroes at Home’. The ad film
portrays how NoBroker is the one-stop destination for homebuyers. It further showcases the all-
inclusive services and features offered by the app for every kind of property requirement starting
from purchasing a home to legal and loan assistance, painting homes, helping in packers &
movers, setting up interiors, home renovation, and more.
The campaign has been conceptualized by Nash8 and has the objective of positioning NoBroker
as the best app for all types of property needs. It empowers property buyers to navigate their
journey towards buying their dream home in a hassle-free manner, further becoming their own
home’s hero.
The ad campaign with a budget of around 5 crores, portrays a buyer who bought a home recently
through NoBroker and without any hurdle, handles and tracks all purchase and post-purchase
tasks with just a click.
The ad film is a portrayal of the way NoBroker app is an answer to the fulfillment of all the
property needs that a customer has. Purchasing a home is the first step in a home buyer’s
journey, and the post purchase decisions are equally complex and important which NoBroker
solves with ease for the home buyers.
The traditional method of purchasing a home and the post-purchase process involves reaching
out to several vendors for the services which sometimes can get burdensome. The new campaign
by NoBroker reinforces the fact that the latter manages all those for the customers through its
app reducing time and capital invested as well. This in turn makes the home buyer feel like a
hero about themselves.
The campaign has been amplified digitally across Instagram, Youtube, and Facebook as well as
across OTT platforms for instance Hotstar, Samsung TV Plus, SonyLiv, and more.
Watch the ad film here : https://youtu.be/o9Ww0de1eeg?si=3Addnvy58r2KZIW7
