Pernod Ricard launches Longitude 77 single malt in Punjab, expanding its reach across India

Pernod Ricard India‘s first-ever Indian single malt, Longitude 77, is set to expand its presence in the Indian market with its launch in Punjab.

Longitude 77 Expands͏͏ Its͏͏ Market͏͏ Reach͏͏ Across͏͏ India:

With͏͏ Longitude͏͏ 77͏͏ now͏͏ available͏͏ in͏͏ Maharashtra,͏͏ Goa,͏͏ Haryana,͏͏ Chandigarh,͏͏ Rajasthan,͏͏ Uttar͏͏ Pradesh,͏͏ Dubai,͏͏ and͏͏ Delhi͏͏ Duty-Free,͏͏ the͏͏ brand͏͏ continues͏͏ to͏͏ expand͏͏ its͏͏ reach͏͏ in͏͏ India͏͏ with͏͏ its͏͏ launch͏͏ in͏͏ Punjab.

Crafted͏͏ in͏͏ small͏͏ batches,͏͏ Longitude͏͏ 77͏͏ is͏͏ made͏͏ with͏͏ locally͏͏ sourced͏͏ ingredients.͏͏ It͏͏ undergoes͏͏ double͏͏ maturation͏͏ in͏͏ American͏͏ Bourbon͏͏ barrels͏͏ and͏͏ wine͏͏ casks,͏͏ with͏͏ extra͏͏ aging͏͏ in͏͏ the͏͏ cool,͏͏ dry͏͏ climate͏͏ of͏͏ Dindori͏͏ Nashik,͏͏ nestled͏͏ in͏͏ the͏͏ Sahyadri͏͏ Range.

Continue͏͏ Exploring:͏͏ Pernod Ricard unveils͏͏ its͏͏ first͏͏ made-in-India͏͏ single͏͏ malt,͏͏ Longitude 77

Kartik͏͏ Mohindra,͏͏ Chief͏͏ Marketing͏͏ Officer͏͏ at͏͏ Pernod͏͏ Ricard͏͏ India,͏͏ expressed,͏͏ “We͏͏ are͏͏ proud͏͏ to͏͏ introduce͏͏ Longitude͏͏ 77͏͏ to͏͏ Punjab,͏͏ a͏͏ region͏͏ renowned͏͏ for͏͏ its͏͏ strong͏͏ appreciation͏͏ of͏͏ authenticity͏͏ and͏͏ grandeur.”

“Longitude͏͏ 77͏͏ is͏͏ not͏͏ just͏͏ a͏͏ single͏͏ malt;͏͏ it͏͏ embodies͏͏ a͏͏ celebration͏͏ of͏͏ India’s͏͏ rich͏͏ heritage͏͏ and͏͏ craftsmanship,͏͏ blended͏͏ with͏͏ modern͏͏ luxury.͏͏ Grounded͏͏ in͏͏ Indian͏͏ terroir,͏͏ this͏͏ launch͏͏ represents͏͏ an͏͏ exciting͏͏ chapter͏͏ as͏͏ we͏͏ strive͏͏ to͏͏ share͏͏ this͏͏ unique͏͏ spirit͏͏ of͏͏ India͏͏ with͏͏ connoisseurs͏͏ nationwide.”

Longitude͏͏ 77͏͏ gets͏͏ its͏͏ name͏͏ from͏͏ the͏͏ 77°͏͏ East͏͏ line͏͏ of͏͏ longitude͏͏ that͏͏ passes͏͏ through͏͏ India.͏͏ According͏͏ to͏͏ the͏͏ company,͏͏ the͏͏ brand͏͏ embodies͏͏ India’s͏͏ rich͏͏ heritage͏͏ and͏͏ highlights͏͏ its͏͏ commitment͏͏ to͏͏ developing͏͏ world-class͏͏ products͏͏ within͏͏ the͏͏ country.͏͏ This͏͏ single͏͏ malt͏͏ also͏͏ caters͏͏ to͏͏ the͏͏ rising͏͏ demand͏͏ for͏͏ premium,͏͏ locally͏͏ produced͏͏ Indian͏͏ spirits.

Continue͏͏ Exploring:͏͏ Pernod Ricard India bets͏͏ big͏͏ on͏͏ premiumisation,͏͏ targets͏͏ 3x͏͏ revenue͏͏ growth͏͏ with͏͏ new͏͏ whisky͏͏ launches