Pernod Ricard India has achieved a significant milestone with the launch of Asia’s largest malt distillery and maturation facility in Butibori, Nagpur, Maharashtra.
Strategic͏͏ Investment͏͏ Plans:
The͏͏ company͏͏ stated͏͏ that͏͏ this͏͏ is͏͏ the͏͏ first͏͏ step͏͏ towards͏͏ fulfilling͏͏ its͏͏ Memorandum͏͏ of͏͏ Understanding͏͏ (MoU)͏͏ with͏͏ the͏͏ Government͏͏ of͏͏ Maharashtra,͏͏ signed͏͏ on͏͏ 23͏͏ February͏͏ 2024.͏͏ Pernod͏͏ Ricard͏͏ plans͏͏ to͏͏ invest͏͏ up͏͏ to͏͏ INR͏͏ 1,785͏͏ crore͏͏ in͏͏ India͏͏ over͏͏ the͏͏ next͏͏ decade.
Since͏͏ the͏͏ MoU͏͏ was͏͏ signed,͏͏ Pernod͏͏ Ricard͏͏ India͏͏ has͏͏ allocated͏͏ around͏͏ INR͏͏ 100͏͏ crore,͏͏ which͏͏ includes͏͏ land͏͏ costs.͏͏ The͏͏ company͏͏ has͏͏ also͏͏ advanced͏͏ in͏͏ operational͏͏ and͏͏ construction͏͏ planning,͏͏ with͏͏ the͏͏ design͏͏ and͏͏ layout͏͏ of͏͏ the͏͏ facility͏͏ being͏͏ finalised.
The͏͏ project͏͏ aims͏͏ to͏͏ develop͏͏ comprehensive͏͏ capabilities͏͏ for͏͏ producing͏͏ world-class͏͏ malt͏͏ spirits͏͏ in͏͏ India͏͏ and͏͏ to͏͏ establish͏͏ Asia’s͏͏ largest͏͏ malt͏͏ plant,͏͏ with͏͏ a͏͏ production͏͏ capacity͏͏ of͏͏ up͏͏ to͏͏ 13͏͏ million͏͏ pure͏͏ alcoholic͏͏ litres͏͏ per͏͏ year.
Continue͏͏ Exploring:͏͏ Pernod Ricard India bets͏͏ big͏͏ on͏͏ premiumisation,͏͏ targets͏͏ 3x͏͏ revenue͏͏ growth͏͏ with͏͏ new͏͏ whisky͏͏ launches
Maharashtra’s͏͏ Deputy͏͏ Chief͏͏ Minister,͏͏ Devendra͏͏ Fadnavis,͏͏ stated,͏͏ “Pernod͏͏ Ricard͏͏ India’s͏͏ decision͏͏ to͏͏ invest͏͏ in͏͏ Asia’s͏͏ largest͏͏ malt͏͏ spirit͏͏ distillery͏͏ and͏͏ maturation͏͏ facility͏͏ in͏͏ Maharashtra͏͏ highlights͏͏ India’s͏͏ rising͏͏ prominence͏͏ in͏͏ the͏͏ global͏͏ economy.”
“This͏͏ landmark͏͏ project͏͏ will͏͏ greatly͏͏ enhance͏͏ local͏͏ employment͏͏ by͏͏ creating͏͏ job͏͏ opportunities͏͏ for͏͏ hundreds͏͏ of͏͏ individuals͏͏ while͏͏ promoting͏͏ skill͏͏ development͏͏ and͏͏ entrepreneurship.͏͏ It͏͏ will͏͏ stimulate͏͏ economic͏͏ growth,͏͏ benefiting͏͏ farmers͏͏ and͏͏ multiple͏͏ sectors,͏͏ and͏͏ aligns͏͏ seamlessly͏͏ with͏͏ our͏͏ vision͏͏ for͏͏ a͏͏ dynamic,͏͏ diversified,͏͏ and͏͏ self-reliant͏͏ economy.”
Empowering͏͏ Local͏͏ Agriculture:
The͏͏ project͏͏ is͏͏ set͏͏ to͏͏ create͏͏ direct͏͏ employment͏͏ for͏͏ 700͏͏ to͏͏ 800͏͏ individuals,͏͏ with͏͏ additional͏͏ indirect͏͏ job͏͏ opportunities͏͏ anticipated͏͏ across͏͏ the͏͏ region.͏͏ It͏͏ will͏͏ also͏͏ offer͏͏ farmers͏͏ the͏͏ chance͏͏ to͏͏ grow͏͏ high-quality͏͏ barley.
Jean͏͏ Touboul,͏͏ CEO͏͏ of͏͏ Pernod͏͏ Ricard͏͏ India,͏͏ stated,͏͏ “This͏͏ facility͏͏ will͏͏ leverage͏͏ Pernod͏͏ Ricard’s͏͏ rich͏͏ heritage͏͏ in͏͏ premium͏͏ spirits͏͏ production.͏͏ We͏͏ take͏͏ pride͏͏ in͏͏ leading͏͏ this͏͏ transformation͏͏ and͏͏ contributing͏͏ to͏͏ the͏͏ economic͏͏ and͏͏ social͏͏ prosperity͏͏ of͏͏ Maharashtra͏͏ and͏͏ beyond.͏͏ Our͏͏ vision͏͏ is͏͏ to͏͏ create͏͏ a͏͏ sustainable͏͏ future͏͏ where͏͏ India͏͏ becomes͏͏ a͏͏ hub͏͏ for͏͏ premium͏͏ malt͏͏ spirits͏͏ made͏͏ with͏͏ global͏͏ precision͏͏ and͏͏ local͏͏ passion.”
