Leading snack brand Bikano has expanded its offerings with a new range of besan-based products: Loung Sev, Ratlami Sev, and Bhavnagri Ghanthiya. This͏͏ move͏͏ reflects͏͏ Bikano’s͏͏ dedication͏͏ to͏͏ catering͏͏ to͏͏ the͏͏ increasing͏͏ demand͏͏ for͏͏ traditional,͏͏ authentic͏͏ Indian͏͏ snacks.
The͏͏ decision͏͏ to͏͏ launch͏͏ these͏͏ products͏͏ is͏͏ driven͏͏ by͏͏ the͏͏ growing͏͏ consumer͏͏ preference͏͏ for͏͏ savoury,͏͏ indulgent͏͏ snacks͏͏ that͏͏ celebrate͏͏ regional͏͏ flavours.͏͏ “At͏͏ Bikano,͏͏ we͏͏ are͏͏ dedicated͏͏ to͏͏ honouring͏͏ the͏͏ rich͏͏ tapestry͏͏ of͏͏ Indian͏͏ culinary͏͏ traditions.͏͏ Our͏͏ new͏͏ offerings,͏͏ Loung͏͏ Sev,͏͏ Ratlami͏͏ Sev,͏͏ and͏͏ Bhavnagri͏͏ Ghanthiya,͏͏ are͏͏ more͏͏ than͏͏ just͏͏ snacks;͏͏ they͏͏ pay͏͏ tribute͏͏ to͏͏ the͏͏ authentic͏͏ flavours͏͏ that͏͏ connect͏͏ us͏͏ to͏͏ our͏͏ heritage.”
“By͏͏ prioritising͏͏ high-quality͏͏ besan͏͏ and͏͏ traditional͏͏ spices,͏͏ we͏͏ aim͏͏ to͏͏ deliver͏͏ the͏͏ unique͏͏ taste͏͏ of͏͏ these͏͏ iconic͏͏ snacks͏͏ to͏͏ consumers͏͏ nationwide,͏͏ satisfying͏͏ their͏͏ nostalgic͏͏ cravings͏͏ while͏͏ ensuring͏͏ consistent͏͏ quality͏͏ and͏͏ flavour,”͏͏ said͏͏ Manish͏͏ Aggarwal,͏͏ Director͏͏ at͏͏ Bikanervala͏͏ Foods͏͏ Pvt͏͏ Ltd.
Continue͏͏ Exploring:͏͏ Bikano expands͏͏ portfolio͏͏ with͏͏ Bombay͏͏ Mixture,͏͏ eyes͏͏ increased͏͏ market͏͏ share
Market͏͏ Potential:
India’s͏͏ besan-based͏͏ snacks͏͏ market͏͏ offers͏͏ immense͏͏ potential,͏͏ with͏͏ annual͏͏ production͏͏ surpassing͏͏ 5͏͏ million͏͏ tons,͏͏ accounting͏͏ for͏͏ over͏͏ 50%͏͏ of͏͏ the͏͏ country’s͏͏ desi͏͏ chickpea͏͏ output.͏͏ Bikano͏͏ has͏͏ identified͏͏ strong͏͏ regional͏͏ demand,͏͏ particularly͏͏ in͏͏ Madhya͏͏ Pradesh͏͏ and͏͏ Rajasthan,͏͏ which͏͏ significantly͏͏ contributes͏͏ to͏͏ its͏͏ revenue.͏͏ The͏͏ company͏͏ anticipates͏͏ that͏͏ these͏͏ new͏͏ products͏͏ will͏͏ enhance͏͏ sales͏͏ in͏͏ the͏͏ namkeen͏͏ category͏͏ by͏͏ targeting͏͏ urban͏͏ and͏͏ rural͏͏ markets,͏͏ especially͏͏ in͏͏ tier-2͏͏ and͏͏ tier-3͏͏ cities͏͏ where͏͏ besan͏͏ snacks͏͏ are͏͏ particularly͏͏ popular.͏͏ This͏͏ expansion͏͏ is͏͏ expected͏͏ to͏͏ drive͏͏ both͏͏ volume͏͏ and͏͏ value͏͏ growth͏͏ for͏͏ Bikano.
Meeting͏͏ Regional͏͏ Demand:
The͏͏ new͏͏ offerings͏͏ address͏͏ the͏͏ robust͏͏ demand͏͏ for͏͏ besan-based͏͏ snacks͏͏ in͏͏ regions͏͏ like͏͏ Madhya͏͏ Pradesh͏͏ and͏͏ Rajasthan,͏͏ where͏͏ these͏͏ traditional͏͏ items͏͏ are͏͏ staples͏͏ in͏͏ many͏͏ households.͏͏ Ratlami͏͏ Sev,͏͏ Bhavnagri͏͏ Ghanthiya,͏͏ and͏͏ Loung͏͏ Sev͏͏ are͏͏ especially͏͏ popular,͏͏ enjoyed͏͏ both͏͏ as͏͏ everyday͏͏ snacks͏͏ and͏͏ during͏͏ special͏͏ occasions.
The͏͏ products͏͏ are͏͏ made͏͏ with͏͏ high-quality͏͏ besan͏͏ (gram͏͏ flour)͏͏ and͏͏ traditional͏͏ Indian͏͏ spices͏͏ to͏͏ ensure͏͏ authentic͏͏ flavours.͏͏ They͏͏ are͏͏ offered͏͏ in͏͏ two͏͏ convenient͏͏ pack͏͏ sizes:͏͏ 18g͏͏ priced͏͏ at͏͏ INR͏͏ 5͏͏ and͏͏ 38g͏͏ priced͏͏ at͏͏ INR͏͏ 10,͏͏ making͏͏ them͏͏ both͏͏ affordable͏͏ and͏͏ ideal͏͏ for͏͏ on-the-go͏͏ snacking.
“To͏͏ successfully͏͏ launch͏͏ Loung͏͏ Sev,͏͏ Ratlami͏͏ Sev,͏͏ and͏͏ Bhavnagri͏͏ Ghanthiya͏͏ in͏͏ Madhya͏͏ Pradesh͏͏ and͏͏ Rajasthan,͏͏ we͏͏ are͏͏ implementing͏͏ a͏͏ comprehensive͏͏ marketing͏͏ and͏͏ promotional͏͏ strategy.͏͏ This͏͏ includes͏͏ regional͏͏ advertising͏͏ in͏͏ local͏͏ newspapers͏͏ to͏͏ highlight͏͏ the͏͏ authenticity͏͏ of͏͏ our͏͏ products.͏͏ We͏͏ will͏͏ engage͏͏ consumers͏͏ through͏͏ in-store͏͏ promotions͏͏ such͏͏ as͏͏ sampling͏͏ events.͏͏
Additionally,͏͏ participating͏͏ in͏͏ local͏͏ festivals͏͏ and͏͏ food͏͏ events͏͏ will͏͏ enable͏͏ us͏͏ to͏͏ connect͏͏ directly͏͏ with͏͏ the͏͏ community.͏͏ Our͏͏ digital͏͏ marketing͏͏ efforts͏͏ will͏͏ concentrate͏͏ on͏͏ geo-targeted͏͏ ads͏͏ and͏͏ social͏͏ media͏͏ campaigns͏͏ tailored͏͏ to͏͏ regional͏͏ preferences.͏͏ This͏͏ all-encompassing͏͏ approach͏͏ aims͏͏ to͏͏ build͏͏ strong͏͏ brand͏͏ awareness͏͏ and͏͏ encourage͏͏ product͏͏ trials͏͏ in͏͏ these͏͏ key͏͏ markets,”͏͏ explained͏͏ Kush͏͏ Aggarwal,͏͏ marketing͏͏ head͏͏ at͏͏ Bikano.
Strengthening͏͏ Market͏͏ Position:
With͏͏ the͏͏ launch͏͏ of͏͏ these͏͏ products,͏͏ Bikano͏͏ aims͏͏ to͏͏ strengthen͏͏ its͏͏ position͏͏ in͏͏ the͏͏ competitive͏͏ namkeen͏͏ category.͏͏ The͏͏ company͏͏ anticipates͏͏ a͏͏ significant͏͏ boost͏͏ to͏͏ its͏͏ market͏͏ presence,͏͏ driven͏͏ by͏͏ the͏͏ growing͏͏ consumer͏͏ demand͏͏ for͏͏ authentic,͏͏ regionally-inspired͏͏ snacks.
