Reliance Consumer Products, the FMCG division of Reliance Industries, aims to reach a revenue target of INR 9,000 to INR 10,000 crore in the next two years,͏͏ according͏͏ to͏͏ The͏͏ Hindu͏͏ Businessline,͏͏ citing͏͏ sources͏͏ familiar͏͏ with͏͏ the͏͏ company’s͏͏ strategy.͏͏ This͏͏ ambitious͏͏ target͏͏ underscores͏͏ a͏͏ growth͏͏ trajectory͏͏ that͏͏ established͏͏ players͏͏ in͏͏ the͏͏ sector͏͏ typically͏͏ take͏͏ decades͏͏ to͏͏ achieve.
Strategic͏͏ Market͏͏ Penetration:
Marico͏͏ spent͏͏ over͏͏ thirty͏͏ years͏͏ to͏͏ hit͏͏ the͏͏ INR͏͏ 10,000͏͏ crore͏͏ milestone,͏͏ while͏͏ Hindustan͏͏ Unilever,͏͏ the͏͏ market͏͏ leader,͏͏ crossed͏͏ this͏͏ mark͏͏ back͏͏ in͏͏ 1999,͏͏ well͏͏ after͏͏ its͏͏ establishment͏͏ in͏͏ India.͏͏ In͏͏ contrast,͏͏ Reliance͏͏ aims͏͏ to͏͏ rapidly͏͏ scale͏͏ its͏͏ FMCG͏͏ business͏͏ through͏͏ a͏͏ strategic͏͏ combination͏͏ of͏͏ acquisitions,͏͏ a͏͏ stronger͏͏ focus͏͏ on͏͏ rural͏͏ markets,͏͏ and͏͏ an͏͏ assertive͏͏ sales͏͏ approach͏͏ that͏͏ utilises͏͏ kirana͏͏ stores,͏͏ its͏͏ grocery͏͏ retail͏͏ outlets,͏͏ and͏͏ the͏͏ JioMart͏͏ online͏͏ platform.͏͏ Mukesh͏͏ Ambani’s͏͏ strategy͏͏ centres͏͏ on͏͏ competitive͏͏ pricing,͏͏ a͏͏ robust͏͏ omnichannel͏͏ presence,͏͏ and͏͏ pursuing͏͏ inorganic͏͏ growth͏͏ through͏͏ partnerships͏͏ and͏͏ acquisitions.
According͏͏ to͏͏ reports,͏͏ Reliance͏͏ Consumer͏͏ has͏͏ already͏͏ reached͏͏ sales͏͏ of͏͏ INR͏͏ 3,000͏͏ crore.͏͏ A͏͏ spokesperson͏͏ from͏͏ RIL͏͏ did͏͏ not͏͏ provide͏͏ any͏͏ clarification͏͏ regarding͏͏ the͏͏ company’s͏͏ plans.
Expanding͏͏ Distribution͏͏ Reach:
Reliance’s͏͏ FMCG͏͏ products͏͏ are͏͏ currently͏͏ available͏͏ at͏͏ around͏͏ 10͏͏ lakh͏͏ outlets͏͏ in͏͏ general͏͏ trade,͏͏ with͏͏ plans͏͏ to͏͏ double͏͏ this͏͏ number͏͏ within͏͏ a͏͏ year͏͏ and͏͏ aim͏͏ for͏͏ 1͏͏ crore͏͏ outlets͏͏ over͏͏ the͏͏ next͏͏ five͏͏ years.͏͏ The͏͏ company͏͏ is͏͏ focusing͏͏ on͏͏ key͏͏ growth͏͏ markets,͏͏ including͏͏ Kerala,͏͏ Madhya͏͏ Pradesh,͏͏ Himachal͏͏ Pradesh,͏͏ Uttarakhand,͏͏ and͏͏ Maharashtra.͏͏ In͏͏ the͏͏ first͏͏ quarter͏͏ of͏͏ FY25,͏͏ its͏͏ consumer͏͏ brands͏͏ achieved͏͏ an͏͏ impressive͏͏ 150%͏͏ growth͏͏ through͏͏ general͏͏ trade.
JioMart͏͏ Digital͏͏ has͏͏ partnered͏͏ with͏͏ over͏͏ 40͏͏ lakh͏͏ kirana͏͏ stores.
Furthermore,͏͏ Reliance͏͏ plans͏͏ to͏͏ unify͏͏ its͏͏ parent͏͏ company͏͏ Reliance͏͏ Retail’s͏͏ consumer͏͏ brands͏͏ under͏͏ the͏͏ Reliance͏͏ Consumer͏͏ umbrella,͏͏ a͏͏ move͏͏ anticipated͏͏ to͏͏ enhance͏͏ revenue.
Competitive͏͏ Pricing͏͏ and͏͏ Product͏͏ Range:
The͏͏ company’s͏͏ ‘Independence’͏͏ brand,͏͏ launched͏͏ in͏͏ 2023,͏͏ includes͏͏ a͏͏ range͏͏ of͏͏ staples͏͏ and͏͏ daily͏͏ essentials͏͏ such͏͏ as͏͏ flour,͏͏ edible͏͏ oil,͏͏ rice,͏͏ and͏͏ sugar,͏͏ along͏͏ with͏͏ personal͏͏ care͏͏ products͏͏ like͏͏ soaps͏͏ and͏͏ detergents.͏͏ Many͏͏ of͏͏ these͏͏ items͏͏ are͏͏ priced͏͏ lower͏͏ than͏͏ those͏͏ of͏͏ competitors.͏͏ Additionally,͏͏ several͏͏ pilot͏͏ projects͏͏ for͏͏ biscuits,͏͏ snacks,͏͏ and͏͏ home͏͏ care͏͏ products͏͏ are͏͏ set͏͏ to͏͏ be͏͏ launched͏͏ in͏͏ the͏͏ coming͏͏ months.
Continue͏͏ Exploring:͏͏ Reliance Consumer Products to͏͏ focus͏͏ on͏͏ beverages,͏͏ confectioneries,͏͏ and͏͏ Independence͏͏ brand
In͏͏ the͏͏ food͏͏ sector,͏͏ the͏͏ portfolio͏͏ includes͏͏ Campa͏͏ and͏͏ Sosyo͏͏ Hajoori͏͏ beverages,͏͏ confectionery͏͏ from͏͏ Lotus͏͏ Chocolates,͏͏ the͏͏ candy͏͏ brand͏͏ Toffeeman,͏͏ various͏͏ snack͏͏ brands͏͏ like͏͏ Alan’s͏͏ Bugles,͏͏ and͏͏ Maliban͏͏ biscuits͏͏ from͏͏ Sri͏͏ Lanka.
Since͏͏ its͏͏ entry͏͏ into͏͏ the͏͏ FMCG͏͏ sector͏͏ in͏͏ 2022,͏͏ Reliance͏͏ has͏͏ been͏͏ methodically͏͏ building͏͏ its͏͏ foundation͏͏ by͏͏ introducing͏͏ proprietary͏͏ products,͏͏ forging͏͏ partnerships͏͏ with͏͏ global͏͏ and͏͏ local͏͏ brands,͏͏ and͏͏ harnessing͏͏ its͏͏ general͏͏ trade͏͏ networks͏͏ in͏͏ conjunction͏͏ with͏͏ an͏͏ online͏͏ presence͏͏ to͏͏ increase͏͏ product͏͏ visibility͏͏ and͏͏ drive͏͏ sales.
Reliance͏͏ Retail͏͏ boasts͏͏ almost͏͏ 19,000͏͏ stores͏͏ in͏͏ its͏͏ diverse͏͏ formats,͏͏ recording͏͏ a͏͏ billion͏͏ footfalls͏͏ over͏͏ the͏͏ past͏͏ year.
