Dabur India has filed a lawsuit in the Delhi High Court against Patanjali Ayurved, accusing the company of airing a misleading advertisement that disparages its popular ‘Chyawanprash’ product.
The case was brought before Justice Mini Pushkarna on December 24.
Dabur Sues Patanjali Over Disparaging Advertisement
According to a report by Bar and Bench, the court has issued a notice and scheduled the matter for a hearing in the final week of January to decide on potential interim relief. Dabur has urged the court to impose an immediate ban on the advertisement. While the judge initially suggested mediation to resolve the issue, she agreed to proceed with the case after Dabur argued for urgent intervention.
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Dabur’s legal counsel, Akhil Sibal, argued that the advertisement misleads the public by implying that rival brands lack the expertise or authenticity to produce genuine chyawanprash. He pointed to the Drugs and Cosmetics Act, which outlines specific guidelines for preparing such products, emphasizing that labeling others as inferior unfairly tarnishes Dabur’s reputation. The company currently holds over 61% of the market share in this segment.
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Patanjali’s Controversial Advertisement
The advertisement in question features Patanjali founder Swami Ramdev, who questions the knowledge of competitors, saying, “How can those who lack understanding of Ayurveda, the Vedas, and the traditions of Charak, Sushrut, Dhanwantari, and Chyawanrishi create an ‘original’ chyawanprash?” The ad has been broadcast on television and published in a Delhi newspaper, prompting Dabur to seek immediate legal redress.
