With Diwali around the corner, Bikano, a top Indian snack and sweets brand, is launching a range of festive treats like Royal, Anmol, Shahi Nazrana, Blissful Bites, and Festive Feast. The food brand aims to brighten Diwali and strengthen its presence, especially in South India, with these new products.
Bikano aims to expand in Telangana, Andhra Pradesh
This Diwali, Bikano is focusing on boosting its market presence through investments in infrastructure and new products. After opening a manufacturing plant in Hyderabad in 2022, the brand launched products for the southern palate, targeting markets in Telangana, Andhra Pradesh, and beyond.
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In addition, the new 300+ crore facility in Greater Noida will greatly boost production and lower costs. Bikano aims for a turnover of over INR 300 crore in FY 24-25. This expansion will improve service and cut transportation costs, helping meet rising demand in North India and Tier 2 and Tier 3 cities across the country.
While talking about the company’s Diwali plans, Manish Aggarwal, director of Bikano, Bikanervala Foods, said, “This Diwali, we are confident of delivering not only exceptional products but also maintain sustainable growth. Our company has quickly responded to changing consumer behavior, reflected in our impressive 25% surge in sales last year, which has set a strong foundation for the festive season that began with Rakshabandhan.”
Consumer spending expected to grow by INR 1.85 Lakh Cr this Diwali
“With our recent expansion into South India and the inauguration of a new state-of-the-art facility in Greater Noida, we are well-equipped to efficiently meet the increasing demand for quality snacks and sweets. Furthermore, we are focusing on expanding our manufacturing facilities, strengthening our global presence with frozen products, and upholding the highest standards of product quality and safety, ensuring that our offerings resonate with consumers across the country,” he added.
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The festive season is a crucial time for FMCG brands. A LocalCircles survey found that about 50% of urban Indian households plan to spend over INR 10,000 this festive season, with total consumer spending expected to reach INR 1.85 lakh crore ($22 billion). Bikano aims to grab a significant share of this market by offering affordable, high-quality products, a major factor for consumers this year.
Furthermore, Kush Aggarwal, head of Marketing at Bikano, commented, “The festive season is not only a time of celebration but also a crucial period for businesses like ours to grow. Our marketing strategy is designed to highlight our new products and engage consumers effectively. With premium yet affordable options catering to festive needs, we expect strong demand and a positive impact on our business outcomes.”
Along with launching these festive products, Bikano is improving logistics, reducing transport costs, and boosting service efficiency to grow and become more scalable. As the company expands into new markets, its focus on new products and regional growth shows its aim to become a well-known brand year-round, not just during Diwali.
As India’s festive market thrives, Bikano is set to brighten Diwali celebrations while expanding its business and achieving customer satisfaction. This year’s Diwali offerings include a wide range of products like Anupam, Baked Delight, Uttam, Rasmol, Meetha Chatpata, Uphaar, Utsav, Tarang, Abhinandan, Umang, Albela, Kaju Barfi, Kaju Dhoda Barfi, Soan Papdi, Gulab Jamun, and Laddu.
