Reliance‘s beauty platform Tira has introduced the global luxury skincare and haircare brand Augustinus Bader in India.
Exclusively͏͏ available͏͏ on͏͏ Tira,͏͏ the͏͏ luxury͏͏ brand͏͏ being͏͏ launched͏͏ in͏͏ India͏͏ was͏͏ founded͏͏ by͏͏ renowned͏͏ stem͏͏ cell͏͏ and͏͏ biomedical͏͏ scientist,͏͏ Professor͏͏ Augustinus͏͏ Bader.
The͏͏ company͏͏ stated͏͏ that͏͏ the͏͏ Augustinus͏͏ Bader͏͏ collection͏͏ is͏͏ exclusively͏͏ available͏͏ on͏͏ Tira,͏͏ both͏͏ online͏͏ and͏͏ at͏͏ select͏͏ Tira͏͏ stores͏͏ in͏͏ Mumbai,͏͏ Delhi,͏͏ Hyderabad,͏͏ and͏͏ Bangalore.
Expert͏͏ Guidance͏͏ for͏͏ Tailored͏͏ Skincare Solutions:
In͏͏ addition͏͏ to͏͏ offering͏͏ the͏͏ collection,͏͏ the͏͏ company͏͏ will͏͏ provide͏͏ expert͏͏ guidance͏͏ to͏͏ assist͏͏ customers͏͏ in͏͏ choosing͏͏ products͏͏ suited͏͏ to͏͏ their͏͏ specific͏͏ skincare͏͏ needs.
“At͏͏ Tira,͏͏ our͏͏ goal͏͏ is͏͏ to͏͏ bring͏͏ the͏͏ finest͏͏ global͏͏ and͏͏ homegrown͏͏ brands͏͏ to͏͏ Indian͏͏ consumers.͏͏ Introducing͏͏ Augustinus͏͏ Bader͏͏ in͏͏ India͏͏ marks͏͏ another͏͏ step͏͏ in͏͏ our͏͏ mission͏͏ to͏͏ offer͏͏ luxury,͏͏ high-performance͏͏ skincare͏͏ that͏͏ appeals͏͏ to͏͏ India’s͏͏ growing͏͏ community͏͏ of͏͏ beauty͏͏ enthusiasts,”͏͏ said͏͏ Bhakti͏͏ Modi,͏͏ Co-Founder͏͏ of͏͏ Tira.
Continue͏͏ Exploring:͏͏ Reliance Retail’s Tira launches͏͏ skincare brand͏͏ ‘Akind’͏͏ Co-Founded͏͏ by͏͏ Mira͏͏ Kapoor
“We͏͏ are͏͏ thrilled͏͏ to͏͏ bring͏͏ Augustinus͏͏ Bader,͏͏ our͏͏ science-driven͏͏ skincare͏͏ line͏͏ that͏͏ redefines͏͏ luxury͏͏ and͏͏ efficacy,͏͏ to͏͏ India.͏͏ Tira,͏͏ with͏͏ its͏͏ deep͏͏ understanding͏͏ of͏͏ the͏͏ Indian͏͏ beauty͏͏ market,͏͏ was͏͏ the͏͏ ideal͏͏ partner͏͏ for͏͏ our͏͏ entry͏͏ into͏͏ the͏͏ country.͏͏ This͏͏ exclusive͏͏ partnership͏͏ marks͏͏ a͏͏ significant͏͏ milestone͏͏ for͏͏ us͏͏ as͏͏ we͏͏ expand͏͏ into͏͏ one͏͏ of͏͏ the͏͏ world’s͏͏ most͏͏ dynamic͏͏ beauty͏͏ markets,”͏͏ said͏͏ Charles͏͏ Rosier,͏͏ Co-Founder͏͏ and͏͏ CEO͏͏ of͏͏ Augustinus͏͏ Bader.
India’s͏͏ Booming͏͏ Beauty͏͏ Market͏͏ Set͏͏ for͏͏ Rapid͏͏ Growth:
India’s͏͏ beauty͏͏ market͏͏ is͏͏ set͏͏ to͏͏ expand͏͏ to͏͏ $20͏͏ billion͏͏ by͏͏ 2025,͏͏ with͏͏ the͏͏ premium͏͏ luxury͏͏ segment͏͏ expected͏͏ to͏͏ grow͏͏ by͏͏ 15%.͏͏ Euromonitor͏͏ estimates͏͏ that͏͏ luxury͏͏ beauty͏͏ retailers͏͏ and͏͏ online͏͏ platforms͏͏ are͏͏ striving͏͏ to͏͏ improve͏͏ customer͏͏ experience͏͏ by͏͏ embracing͏͏ clean͏͏ beauty,͏͏ inclusive͏͏ skincare,͏͏ and͏͏ AI-powered͏͏ cosmetic͏͏ solutions.
According͏͏ to͏͏ data͏͏ from͏͏ Research͏͏ and͏͏ Markets,͏͏ the͏͏ skincare͏͏ products͏͏ market͏͏ in͏͏ India͏͏ was͏͏ valued͏͏ at͏͏ $6.53͏͏ billion͏͏ in͏͏ 2022͏͏ and͏͏ is͏͏ projected͏͏ to͏͏ reach͏͏ $8.84͏͏ billion͏͏ by͏͏ 2027,͏͏ reflecting͏͏ a͏͏ compounded͏͏ annual͏͏ growth͏͏ rate͏͏ (CAGR)͏͏ of͏͏ 6.25%.
In͏͏ a͏͏ booming͏͏ market,͏͏ Tira͏͏ competes͏͏ with͏͏ beauty͏͏ product͏͏ retailers͏͏ such͏͏ as͏͏ Nykaa,͏͏ Tata͏͏ Cliq͏͏ Palette,͏͏ and͏͏ Myntra.͏͏ In͏͏ addition͏͏ to͏͏ its͏͏ online͏͏ presence,͏͏ Tira͏͏ has͏͏ launched͏͏ a͏͏ dozen͏͏ offline͏͏ stores͏͏ in͏͏ major͏͏ cities.
