In a world where culinary experiences have become the epitome of cultural exploration, one brand stands out for its commitment to authentic flavors and unwavering passion for food. North Indian Bhukkads, lovingly known as NIB, has carved a niche for itself in the food industry with its delectable array of North Indian and regional specialty dishes. Let’s take a closer look at the story behind this gastronomic venture.
The Roots of NIB – Founders with a Culinary Dream
At the heart of NIB lies the vision of its Founder, Vaibhav Shrivastava, a dynamic entrepreneur hailing from Bilaspur, Chhattisgarh. From a young age, Vaibhav was captivated by the idea of starting his own business. After completing his education in Indore and Pune, he ventured into the world of entrepreneurship with an e-commerce food store, selling delicacies from across India.
However, it was not until he shifted to Bangalore in 2015 that he fully embraced the world of food and beverages. A childhood dream finally found its wings as he embarked on the journey to establish North Indian Bhukkads.
When asked about the inspiration behind NIB, Vaibhav’s eyes light up with enthusiasm. He reveals, “I may not be a foodie, but I understand what makes good food and what people enjoy. My dream was to create a food brand that delivers authentic North Indian cuisine, connecting people through the joy of flavors.”
The desire to share the rich heritage of North Indian food with the world ignited the spark that led to the birth of NIB.
Tapping into a Diverse Market:
NIB set out with a simple yet compelling mission – to serve and deliver high-quality North Indian and regional specialty food to all. From the spice-rich gravies of Punjab to the aromatic biryanis of Hyderabad, NIB’s menu is a delightful journey through the diverse flavors of India.
With its diverse menu and broad appeal, NIB caters to a wide audience. “Our offerings have something for everyone, from locals craving familiar tastes to immigrants yearning for the flavors of their hometowns,” explains Vaibhav. This approach has enabled NIB to establish a loyal customer base that spans the city’s demographics.
What sets NIB apart is its unwavering commitment to authenticity. The team meticulously sources ingredients and follows traditional recipes to ensure every dish captures the essence of its regional roots. This dedication to genuine flavors has won the hearts of food enthusiasts, making NIB a beloved culinary destination.
Evolving to Greatness:
Since its modest beginnings in 2016, NIB has witnessed tremendous growth. Starting with a tiny 300-square-foot outlet, NIB has now expanded into a fully-fledged restaurant with 70 seating capacity and operates a successful cloud kitchen. The brand has achieved an impressive monthly sales figure of 20 lakhs, a testament to its popularity and quality.
While NIB has risen to great heights, its journey was not without challenges. Vaibhav shares, “Manpower and maintaining food consistency were the primary hurdles we faced. However, we tackled them through rigorous training and hiring processes, ensuring our vision remains untainted.”
Navigating the Storm of Covid-19:
The Covid-19 pandemic presented an unprecedented challenge for the entire hospitality industry. NIB, however, displayed remarkable resilience. The team kept the restaurant running, offering takeaway and delivery services throughout the lockdown. Despite facing initial setbacks, NIB adapted to the new normal and has emerged stronger.
A Vision Beyond Borders:
NIB’s aspirations extend far beyond the city limits. Vaibhav reveals, “Our vision is to establish NIB as an internationally recognized brand, offering the finest Indian cuisine to people worldwide.” The brand is exploring the cloud kitchen model for rapid expansion and is already in the trial phase of launching a QSR brand named ‘Be Bhukkad.’
Vaibhav’s entrepreneurial journey is a testament to his determination and passion for creating something extraordinary. “Entrepreneurship is a lonely path,” he reflects, “but it allows you to build and create something unique, something that leaves a lasting impact.”
North Indian Bhukkads (NIB) is not just a culinary delight; it’s a celebration of flavors, heritage, and the indomitable spirit of entrepreneurship. As NIB continues to conquer palates and hearts, it remains an inspiration for anyone with a dream and a drive to transform it into reality. The journey of NIB from a modest food outlet to a thriving restaurant and cloud kitchen exemplifies the power of passion, authenticity, and resilience in the food business.
NIB’s commitment to delivering authentic North Indian cuisine has won the loyalty of its diverse customer base. By staying true to its roots and maintaining a focus on quality, NIB has successfully navigated the challenges posed by the pandemic and emerged stronger. The vision of NIB’s founder, Vaibhav Shrivastava, to take the brand beyond borders and make it an internationally recognized name is a testament to his entrepreneurial vision and ambition.
In a world where culinary experiences have become a vital part of cultural exploration, NIB has become a symbol of the rich and diverse culinary heritage of India’s North. As it strives to make its mark on the global stage, NIB continues to inspire food lovers and entrepreneurs alike, encouraging them to pursue their dreams and create a lasting impact on the world. The journey of North Indian Bhukkads is a story of passion, authenticity, and the pursuit of culinary excellence.
