Samosa Singh, a trailblazer in the Indian snack industry, is all set to celebrate Father’s Day with a special treat for its patrons. Known for its distinctive and delectable samosas, the company is launching its first-ever food truck at Lulu Mall, one of Bangalore’s largest open-air arenas.
Founded in 2016 by the dynamic duo Nidhi Singh and Shikhar Veer Singh, Samosa Singh has rapidly carved a niche in the Indian snack market. The brand specializes in a variety of traditional Indian snacks, including samosas, kachori, pani puri, and matar kulcha. The company operates through a network of cloud kitchens and kiosks, ensuring that its culinary delights are accessible to a broad customer base.
Innovation in Offerings: Introduction of “Ready-to-Cook” Samosa Packs
Recently, the brand also introduced its innovative “Ready-to-Cook” samosa packs as part of its diverse lineup. These samosas feature a distinctive encrusted design meticulously developed through hours of rigorous research and development. The result is a delectable fusion of pleasure with minimal fat—reduced by up to 50%. With over 20 flavors to choose from, including paneer tikka, soya keema, cheese and corn, onion kachori, Punjabi aloo, and more, Samosa Singh ensures a delicious variety to cater to diverse palates.
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Expansion and Investment: Scaling Operations and Funding
In 2020, Samosa Singh secured $2.7 million (INR 17 crore) in a Series A funding round led by She Capital. This investment was pivotal in expanding the capacity of its central kitchen in Bengaluru, enabling the brand to scale its operations significantly. Today, Samosa Singh operates 100 cloud kitchens across key cities in South India and boasts 62 outlets in 8 cities.
“We are excited to bring our first food truck to Bangalore on such a special occasion,” said Nidhi Singh, co-founder of Samosa Singh. “Father’s Day is the perfect time to launch this initiative, offering families a chance to enjoy our delicious snacks in a vibrant and dynamic environment.”
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The food truck launch is part of Samosa Singh’s broader expansion strategy. In the coming months, the company plans to open over 20 new outlets, aiming for a total of 100 stores across India within the next 10 to 12 months. Furthermore, Samosa Singh has already started exporting its samosas to the Middle East and has ambitious plans to enter the Canadian and Australian markets soon.
To celebrate the launch of the food truck, Samosa Singh is offering special deals and discounts at Lulu Mall. This event not only marks a significant milestone for the brand but also provides an exciting opportunity for customers to experience their favorite snacks in a new and engaging way.
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