In a saturated market, where countless brands offer health and personal care products, a Nagpur-based startup, Daivik Moringa stands out with its unique approach to wellness. Founded by Devika Bajaj, this brand has rapidly gained recognition for its high-quality, farm-to-table Moringa-based products, setting a new standard in the industry.
Anticipating a 2X growth this year, the brand is all set to leverage cutting-edge AI technology and a commitment to quality to distinguish itself from countless other brands. “We’re introducing a new AI-based feature on our website in the coming months. This feature will scan the visitor’s face to analyze skin issues like open pores, pigmentation, or acne-prone skin, and then recommend products from our range accordingly. This innovative approach will set our e-commerce website apart from others,” Devika informs us.
After realizing that customers, prefer to buy directly from website for various reasons, primarily authenticity, Devika’s brand has turned to AI to enhance consumer experience. Besides that, the moringa brand has also adopted performance marketing to increase its new customer base.
“We have been a completely organic brand, avoiding sponsored marketing. However, last year, with a 45% customer retention rate and growing confidence in our products’ impact, we ventured into performance marketing. The results have been outstanding, with a significant increase in new customer acquisition,” she says.
Daivik Moringa’s Diverse Product Range
Daivik Moringa’s product range is extensive and thoughtfully curated to meet diverse health and personal care needs. From Moringa powder and capsules to herbal teas, skincare oils, and sulfate-free shampoos, each product is designed to harness the full nutritional and medicinal potential of the Moringa tree. Having said that, one of the significant challenges Daivik Moringa faces is market competition, especially from brands offering similar products at lower prices.
Despite a higher price point, Daivik Moringa’s products are in high demand due to their superior quality. The brand owns its farms, ensuring complete control over the cultivation and processing of Moringa. This meticulous approach results in products with higher nutritional content compared to competitors.
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“We don’t purchase Moringa from third parties. The quality of our Moringa depends on several factors like soil nutrients and climatic conditions. We’ve done lab comparisons and found our Moringa to be nutritionally superior,” Devika emphasizes.
Devika also talked about her entrepreneurial journey, which was anything but planned. Before getting into business, she was managing the international sales and marketing division of her family business. Her transition into the wellness industry was entirely serendipitous, driven by her own health challenges.
“In 2018, after my second child, I faced severe nutritional deficiencies, including D3, B12, and calcium, coupled with excessive hair fall and significant weight gain,” she shares. This personal health crisis led her to discover Moringa, a nutrient-rich superfood known for its numerous health benefits.
Expansion Plans:
Looking ahead, Daivik Moringa is poised for significant growth. The brand plans to expand its offline presence through collaborations with health experts and organic stores, and it recently launched in Relay International and domestic stores in Bangalore.
“The next year looks promising,” Devika affirms. “With the pandemic prompting a greater emphasis on health and fitness, the wellness industry is flourishing. We’re seeing a huge surge in new customer acquisition and are confident about the impact our products are making in the market.”
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