Chai Sutta Bar, a popular tea chain, has ventured into the premium café market with the launch of its new brand Kaffee-La, as reported by the Economic Times.
CSB opened the first Kaffee-La store in Indore, in the state of Madhya Pradesh.
Spanning 4,500 square feet, the store provides a variety of premium teas and coffees. This expansion marks CSB’s entry into the upscale market segment.
The company is leveraging a franchise model for the expansion of Kaffee-La, echoing the strategy of its successful CSB format.
Co-founder Anand Nayak stated that discussions are underway to open additional outlets in the cities of Jalandhar and Delhi.
CSB has recently made its foray into the fast-moving consumer goods sector with its exclusive tea brand, Maatea.
Continue Exploring: Chai Sutta Bar launches its new tea brand ‘Maatea’
The brand is distributed via the company’s website, e-commerce platforms, and neighborhood grocery stores. Nayak expects Maatea to generate a turnover of INR 500 million ($5.9 million) by March 2025.
CSB presently boasts revenues of INR 1.5 billion and sets its sights on doubling this amount by the end of the fiscal year 2025.
Nayak also detailed plans to expand the network of CSB outlets, with a specific focus on the South India market.
Continue Exploring: Chai Sutta Bar to establish strong foothold in South India with 50+ new branches
The brand’s international expansion is underway, with intentions to inaugurate 20 new franchise stores in Canada in 2024. This expansion supplements its current international footprint in Nepal, Oman, and Dubai.
Subko Coffee, a contender in the specialty coffee and cocoa market, recently raised $10 million in Series B funding at a valuation of $34 million.
The investment round saw contributions from NKSquared, which is supported by Zerodha co-founders and existing investors.
In March 2024, Blue Tokai Coffee Roasters achieved a significant milestone by inaugurating its 100th café in Kolkata, West Bengal. Situated in the Ballygunge neighborhood, the café offers a meticulously curated range of premium beverages.
Continue Exploring: Subko Coffee secures INR 80 Crore in a funding round led by NKSquared
